Media Buyer

MEDIAONE BUSINESS GROUP PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

MEDIAONE BUSINESS GROUP PTE. LTD. in Singapore is seeking a hands-on Performance Marketing specialist to drive client campaigns across digital channels.

You will plan, build and optimize programs on Google Ads, Meta, and LinkedIn, coordinate with writers and designers, and deliver clear monthly performance reports with actionable recommendations.

Qualifications

• Diploma or degree in marketing or business.
• Minimum 2 years hands-on experience in performance marketing / media buying.
• Strong knowledge of Google Ads and Meta (Facebook/Instagram); comfortable with LinkedIn Ads.
• Bonus if you’ve run TikTok, 小红书 (XHS) and/or Lemon8 campaigns.
• Solid analytical thinking and strong written communication.
• Competent with tracking and measurement tools (GA4, Tag Manager, pixels/conversion APIs, platform reporting, Looker Studio).

Responsibilities

• Translate client needs into a campaign plan and testing roadmap.
• Plan, build and manage campaigns across Google, Meta, LinkedIn and others.
• Set up account structures, audiences, keywords, creatives, placements, budgets and bidding strategies; maintain hygiene.
• Write and iterate ad copy and brief writers/designers; run A/B tests across hooks, angles, offers, formats, and landing pages.
• Optimize campaigns daily/weekly to reduce wastage, improve CTR/CVR, lower CPA, and scale successful efforts.
• Perform keyword and audience research; expand reach with new angles and targeting.
• Run competitive intelligence to spot opportunities and gaps.
• Ensure tracking is reliable: validate conversions, events, attribution, UTM discipline and reporting.
• Deliver accurate monthly performance reports with clear insights, actions, and next experiments.
• Document workflows and build SOPs with management so campaigns scale and improve.

Skills

Performance marketing

Campaign planning

Analytical thinking

Written communication

Education

Diploma or Degree in Marketing / Business

Tools

GA4

Tag Manager

Pixels / conversion APIs

Looker Studio

Platform reporting

Job description

REQUIREMENTS

• Diploma or Degree in any discipline (Marketing / Business preferred).
• Minimum 2 years’ hands-on experience in Performance Marketing / Media Buying (agency experience is a plus).
• Strong working knowledge of paid media on Google Ads and Meta (Facebook/Instagram); comfortable with LinkedIn Ads. Bonus if you’ve run TikTok, 小红书 (XHS) and/or Lemon8 campaigns.
• Solid analytical thinking and strong written communication (you can explain performance clearly, not just show numbers).
• Competent with tracking and measurement tools (e.g., GA4, Tag Manager, pixels/conversion APIs, platform reporting, Looker Studio or similar).

RESPONSIBILITIES

• Understand the client’s business, offer, margins, target audiences and sales process; translate that into a clear campaign plan and testing roadmap.
• Plan, build and manage campaigns across Google, Meta, LinkedIn and other relevant channels (TikTok/XHS/Lemon8 where suitable).
• Set up account structures, audiences, keywords, creatives, placements, budgets and bidding strategies; maintain strong hygiene (naming conventions, tracking, exclusions, negatives, etc.).
• Write and iterate ad copy (or brief writers/designers with clear direction), and run disciplined A/B testing across hooks, angles, offers, formats and landing pages.
• Optimise campaigns daily/weekly: reduce wastage, improve CTR/CVR, lower CPA, and scale what works without breaking efficiency.
• Perform keyword and audience research, and continuously expand reach through new angles, campaign types and targeting approaches.
• Run competitive intelligence: monitor competitor positioning, creatives, offers and funnel tactics to spot opportunities and gaps.
• Ensure tracking is reliable: validate conversions, events, attribution setup, UTM discipline and reporting consistency.
• Deliver accurate monthly performance reports with clear insights, actions taken, next experiments, and what’s needed from the client to unlock better results.
• Document your workflow and build SOPs with management so campaigns become easier to scale, handover and improve across the team.