Marketing Content Specialist

HITCHEED PRIVATE LIMITED; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

HITCHEED PRIVATE LIMITED is seeking a Marketing Content Specialist to drive audience growth and user acquisition for our consumer events business. This hands-on role blends compelling content with smart paid media and data-driven decision-making.

You will build and execute digital campaigns to help people discover our events, engage with our content and convert into attendees, subscribers, or users, while collaborating with the wider marketing team to reach business objectives.

Qualifications

• 1–3+ years of experience in digital marketing, social media, performance marketing or content marketing.
• Strong hands-on experience with Meta Ads Manager and paid social advertising.
• Experience using digital advertising to acquire customers and drive conversions.
• Strong understanding of Instagram, Facebook and TikTok.
• Experience creating or managing short-form video and social-first content.
• Excellent copywriting and communication skills.
• Ability to work quickly and manage multiple campaigns in a fast-paced events environment.

Responsibilities

• Plan, launch, manage and optimise paid social campaigns across Meta Ads and TikTok.
• Develop campaigns focused on user acquisition, ticket sales and audience growth.
• Monitor performance and translate data into actionable recommendations.
• Work with the marketing team to align paid campaigns with event objectives.
• Create content strategy and production across social platforms.

Skills

Data-driven decisions

Copywriting

Campaign management

Audience segmentation

Analytics & measurement

Tools

Meta Ads Manager

TikTok Ads

Job description

We are looking for aMarketing Content Specialistto drive audience growth and user acquisition for our consumer events business.

This is a hands-on role for someone who understands that great marketing is a combination ofcompelling content, smart paid media, strong creative testing, and data-driven decision-making.

You will be responsible for building and executing digital campaigns that get people to discover our events, engage with our content, and ultimatelyconvert into attendees, subscribers, or users.

The ideal candidate is bothcreative and performance-oriented— someone who can develop a content idea in the morning, launch a Meta campaign in the afternoon, and analyse the results the next day.

Key Responsibilities

Paid Social & User Acquisition

• Plan, launch, manage and optimise paid social campaigns acrossMeta Ads (Facebook & Instagram) and Tik Tok.
• Develop campaigns focused on user acquisition, ticket sales, event registrations, lead generation and audience growth.
• Manage campaign budgets and continuously optimise towards key performance metrics such asCPA, ROAS, CTR, CPC and conversion rate.
• Build and manage different audience segments, including prospecting, retargeting, lookalike and existing customer audiences.
• Conduct creative and audience testing to identify what messaging, formats and content drive the best results.
• Monitor campaign performance and translate data into actionable recommendations.
• Work closely with the wider marketing team to ensure paid campaigns support overall event and business objectives.

Content Strategy & Production

• Develop and execute a social media and content strategy across Instagram, Facebook, TikTok and other relevant platforms.
• Create content that builds awareness, excitement and demand around our events and consumer experiences.
• Produce and coordinateshort-form video, Reels, TikToks, social posts, graphics, event previews, behind-the-scenes content and promotional assets.
• Identify trends, cultural moments and social formats that can be adapted to our events and audience.
• Work with photographers, videographers, designers, creators and event teams to produce high-quality content.
• Develop creative concepts specifically designed forpaid advertising, not just organic social.
• Maintain a consistent brand voice and visual identity across channels.

Analytics & Optimisation

• Track and report on content and paid media performance.
• Use data to understand which audiences, creative concepts and messages drive acquisition.
• Establish a regular testing framework forcreative, audiences, messaging, placements and landing pages.
• Turn campaign insights into recommendations for future events and campaigns.
• Work with analytics and marketing teams to improve tracking, attribution and conversion measurement.

What We're Looking For

• 1–3+ years of experiencein digital marketing, social media, performance marketing, content marketing or a related role.
• Strong hands-on experience withMeta Ads Managerand paid social advertising.
• Demonstrated experience using digital advertising toacquire customers/users and drive measurable conversions.
• Strong understanding of social media platforms, particularlyInstagram, Facebook and TikTok.
• Experience creating or managingshort-form video and social-first content.
• A good eye for creative and an understanding of what makes content engaging and shareable.
• Comfortable working with data and using performance metrics to make marketing decisions.
• Strong understanding of digital marketing funnels, audience segmentation, retargeting and conversion optimisation.
• Excellent copywriting and communication skills.
• Ability to work quickly, manage multiple campaigns and meet deadlines in a fast-paced events environment.
• A proactive, entrepreneurial mindset — you don't wait for someone to tell you what to test next.