Digital Marketing Manager

sassand km; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

sassand km in Singapore is seeking a Digital Marketing Manager to plan, launch, and optimize online campaigns across SEO/SEM, email, and social media. You will drive lead generation, manage budgets, and oversee short video content production to grow the brand and sales.

Ideal candidates combine data-driven mindset with strong creative skills and experience in multi-channel campaigns, platform discovery, and team collaboration to deliver measurable ROI.

Qualifications

• Proven experience as a Digital Marketing Manager or similar role with strong lead-generation portfolio.
• Hands-on in video editing and graphic design for short-form content.
• Proficient in Google Analytics, ad managers, and ROI calculations.

Responsibilities

• Strategize and plan digital marketing campaigns across SEO, SEM, email, and social media.
• Lead campaigns from concept to execution and measurement of outcomes.
• Monitor and optimize performance metrics (ROI, CPC, conversions).
• Supervise marketing staff or coordinate with external agencies.
• Allocate budgets and monitor marketing spend for ROI.
• Identify new media channels and platforms to drive lead generation.
• Create and oversee short video content production for social channels.

Skills

Analytical Skills

Technical Knowledge

Communication

Experience

Tools

Google Analytics

Meta Ads Manager

Google Ads

TikTok Ads Manager

CapCut

Premiere Pro

Canva

Photoshop

Job description

A Digital Marketing Managerplans, manages, and evaluates online marketing campaigns to grow a brand'spresence and drive customer sales.

Job Summary

We are seeking adata-driven and creative Digital Marketing & Growth Manager to drive ourbrand’s expansion, acquire high-quality leads, and launch new projects. In thisrole, you will leverage new media channels to identify potential customers,discover high-performing advertising platforms, and create engaging visualcontent (including short videos). You will also oversee ad budgets, calculateROI, mitigate marketing risks, and use social media to recruit creative talent.

Key Responsibilities

• Strategy & Planning: Design and execute digital marketing plans across SEO, SEM, email, and social media.
• Campaign Management: Lead online promotions from the idea phase through execution and tracking.
• Data Analysis: Measure performance metrics (ROI, CPC, and conversion rates) to optimize future spending and results.
• Team Leadership: Supervise internal marketing staff or work directly with external agencies.
• Budget Control: Allocate funds and manage marketing budgets efficiently. [1, 2, 3, 4]

Required Skills& Qualifications

• Analytical Skills: Ability to interpret consumer metrics, web traffic, and market trends.
• Technical Knowledge: Familiarity with modern digital marketing tools, software, and platforms.
• Communication: Strong interpersonal skills for cross-functional teamwork and clear reporting.
• Experience: Proven history in digital campaign management or a related marketing role.

Key Responsibilities

1. New Media LeadGeneration & Platform Discovery

• Utilize new media channels (e.g., LinkedIn, Meta, TikTok, YouTube, and industry-specific platforms) to identify, target, and acquire potential customers (leads).
• Research, test, and identify highly effective media platforms and advertising channels for launching the company’s new projects.

2. CampaignStrategy, Schedule, & Optimization

• Design comprehensive ad deployment strategies, including precise audience targeting, platform selection, and optimal posting/launch timelines.
• Constantly monitor ad performance and adjust schedules and platforms based on real-time audience engagement data.

3. CreativeDirection, Content Design, & Short Video Production

• Independently design or direct the creation of compelling digital advertisements.
• Produce, edit, and deploy high-converting short videos tailored for modern social media algorithms.

4. Data Analytics,ROI Tracking, & Reporting

• Calculate and analyze the correlation between advertising spend and performance outcomes (ROI, CPA, CAC, and conversion rates).
• Provide data-backed recommendations and strategic suggestions to senior management to optimize marketing budgets.

5. Risk Assessment& Crisis Management

• Conduct thorough risk assessments (risk evaluation/风险评估) for all advertising campaigns, ensuring brand safety, compliance with platform policies, and data privacy regulations.
• Identify potential marketing bottlenecks or public relations risks and establish mitigation plans.

6. TalentAcquisition via New Media

• Actively scout, identify, and recruit creative talent (e.g., freelance designers, video editors, influencers, content creators) directly through social media and digital networks to scale production.

Requirements &Qualifications

• Experience: Proven experience as a Digital Marketing Manager, Growth Hacker, or a similar role with a strong portfolio of lead generation and project launches.
• Video & Design Skills: Hands-on experience with video editing tools (e.g., CapCut, Premiere Pro) and graphic design tools (e.g., Canva, Photoshop) for short-form video content.
• Analytical Mindset: Proficient in Google Analytics, ad managers (Meta, Google, TikTok), and Excel for calculating precise ROI and marketing metrics.
• Risk Aware: Strong legal and cultural awareness regarding advertising compliance, copyright laws, and brand risk evaluation.
• Communication: Excellent communication skills to both pitch strategic recommendations to executives and recruit talent online.