Singapore Partner Growth & Alliances Leader

Sitecore; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Sitecore seeks a Partner Business Manager to lead partner-led demand and drive pipeline velocity across Singapore and SE Asia. You will coach partners to qualify opportunities and ensure smooth handoffs to the sales team, while guiding integration of SitecoreAI into partner accelerators and demos.

The role requires deep SaaS/enterprise software experience and strong skills in communication, negotiation, and strategic collaboration, with up to 50% travel and a focus on regional partnership

Qualifications

• The ideal candidate will have a minimum of 8 years of Partner/Alliance experience in a SaaS - Enterprise Software organisation.
• Experience working with Singapore and regionally based global/regional SIs.
• Strong organisational skills and sales process experience to effectively analyse pipeline reports, accurately forecast.
• Must be comfortable operating at all levels of internal and partner organisations with strategic thinking and tactical action.
• Excellent communication, presentation, and interpersonal skills with ability to influence partners.
• Strong ability to work collaboratively and influence change through persuasion, critical thinking, and negotiation.
• Expected travel up to 50%.

Responsibilities

• Create partner led demand/pipeline velocity to support overall license revenue growth between Sitecore Sellers and Partner ecosystem.
• Drive partner-sourced pipeline by coaching partners through the early stages of opportunity development, ensuring high-quality deal qualification and a successful handoff to the sales team.
• Guide partners in integrating SitecoreAI into their accelerators, demos, and solution offerings, ensuring regional consistency with APJ AI initiatives.
• Drive Scrunch pipeline creation across the partner portfolio by identifying whitespace opportunities, enabling partner-led demand generation, and supporting opportunity progression through qualification.
• Collaborate on a cross functional plan to drive top of funnel growth across your partner portfolio.
• Lead quarterly executive business reviews (QBRs) with partner leadership teams, ensuring shared goals, accountability and measurable progress.
• Identify, coach, and accelerate AI‑first partners to develop and commercialise repeatable SitecoreAI use cases.
• Strengthen partner participation in Microsoft co‑sell motions.
• Understanding of the Singapore digital transformation landscape, including government programs (IMDA), digital commerce trends, and multinational HQ behaviors.
• Collaborate with partner marketing to run top of funnel partner events to drive demand.
• Lead the entire partner strategy and execution for Singapore and SE Asia, this should be aligned with our strategic sales GTM and may involve bringing on new partner types and finding new routes to the market.
• Run frequent pipeline reviews with your portfolio partners and be proactive in moving partner-initiated deals through upper funnel thus ensuring a strong handoff to sales.

Skills

Partner/Alliance experience

SaaS - Enterprise Software

MarTech industry familiarity

Communication & influencing

Negotiation

Job description

Sitecore seeks a Partner Business Manager to lead partner-led demand and drive pipeline velocity across Singapore and SE Asia. You will coach partners to qualify opportunities and ensure smooth handoffs to the sales team, while guiding integration of SitecoreAI into partner accelerators and demos.

The role requires deep SaaS/enterprise software experience and strong skills in communication, negotiation, and strategic collaboration, with up to 50% travel and a focus on regional partnership