Tech Lead: Salesforce Data Cloud & Marketing Orchestration

Cognizant Technology Solutions Corporation; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Cognizant Technology Solutions Corporation seeks a Tech Lead for Salesforce Data Cloud to guide design and implementation of scalable customer data and marketing solutions. You will own solution design, reviews, mentoring, and delivery standards across the project, coordinating ingestion, identity resolution, unified profiles, and audience activation.

The role requires hands-on leadership, strong data governance knowledge, and experience integrating Data Cloud with Salesforce CRM and Marketing

Qualifications

• Minimum 8 years in Digital Marketing or related field.
• Hands-on SF Data Cloud experience: ingestion, Data Streams, DLO/DMO, data models.
• Strong knowledge of data governance, consent, privacy and security.
• Familiarity with Marketing Cloud Next for orchestration and activation.
• Salesforce Marketing Cloud Personalization experience is a plus.
• Agile methodologies and cross-functional collaboration.

Responsibilities

• Enable SF Data Cloud functionality and integrations; act as primary consultant.
• Lead Identity Resolution and unified profile strategy across sources.
• Build Calculated Insights, segmentation, and audience activation for campaigns.
• Design scalable Data Cloud architecture and integrations with SF CRM and APIs.
• Provide hands-on leadership: design reviews, troubleshooting, and standards.

Skills

Salesforce Data Cloud

Data ingestion

Identity resolution

Unified profiles

Calculated insights

Segmentation

Activation

Data governance

Consent privacy

Security

Agile methods

HubSpot integration

Marketing Cloud Next

Salesforce Marketing Cloud

Data quality

Tools

Data Streams

DLO/DMO

APIs

Data lakes

Salesforce connectors

Job description

Cognizant Technology Solutions Corporation seeks a Tech Lead for Salesforce Data Cloud to guide design and implementation of scalable customer data and marketing solutions. You will own solution design, reviews, mentoring, and delivery standards across the project, coordinating ingestion, identity resolution, unified profiles, and audience activation.

The role requires hands-on leadership, strong data governance knowledge, and experience integrating Data Cloud with Salesforce CRM and Marketing