SEO & GEO Lead (Marketing Agency)

MTC CONSULTING PTE. LTD.; Singapore; Presencial; SGD 78.000 - 95.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

AWS

Variable Bonus

Descripción de la vacante

MTC CONSULTING PTE. LTD. in Singapore is seeking a senior SEO/GEO lead to develop and execute strategies that boost organic visibility across AI-powered search platforms.

You will lead keyword research, analyses and content optimization while overseeing campaign performance and QA processes. The role requires 5–7 years of SEO/GEO experience, strong technical knowledge, and leadership skills to mentor a team and collaborate with stakeholders.

Formación

• Bachelor's degree or equivalent in a related field.
• Minimum 5–7 years of SEO/GEO experience, including senior or team leadership responsibilities.
• Strong knowledge of technical SEO, on-page and off-page optimisation, content strategy and search engine algorithms.
• Familiarity with GEO, AI-powered search platforms and emerging search optimisation practices.
• Proficiency with GA4, GSC, GTM and SEO tools (SEMrush, Ahrefs, Screaming Frog).
• Experience developing SEO/GEO reporting frameworks, dashboards and campaign processes.
• Strong analytical, problem-solving, communication and stakeholder management skills.
• Proven ability to lead, mentor and develop team members.

Responsabilidades

• Develop and execute SEO and GEO strategies to improve organic rankings and online presence.
• Lead keyword research, competitor analysis, and content optimisation strategies.
• Oversee SEO/GEO campaign performance and implement improvements.
• Conduct technical SEO audits and recommend site performance enhancements.
• Improve visibility across Google Search, AI Overviews and AI-powered platforms.
• Lead, mentor and manage team members for timely delivery.
• Establish campaign benchmarks, reporting frameworks and QA standards.
• Collaborate with internal teams for optimization strategies and client presentations.
• Stay updated on search engine algorithms and AI search trends.

Conocimientos

SEO

GEO

Leadership

Data analysis

Communication

Stakeholder management

Educación

Bachelor's degree in Marketing, Communications, Information Technology or related field

Herramientas

Google Analytics 4

Google Search Console

Google Tag Manager

Semrush

Ahrefs

Screaming Frog

Descripción del empleo

• Basic from $7k to $8.5k + AWS + Variable Bonus
• Monday – Friday, 9am – 6pm
• Location: Paya Lebar

Responsibilities

• Develop and execute SEO and GEO strategies to improve clients' organic search rankings, online visibility and presence across AI-powered search platforms.

• Lead keyword research, competitor analysis, search intent assessments and content optimisation strategies.

• Oversee SEO and GEO campaign performance, identify improvement opportunities and implement corrective actions.

• Conduct technical SEO audits and recommend improvements to website architecture, crawlability, indexability and overall site performance.

• Optimise visibility across Google Search, AI Overviews and AI-powered platforms such as ChatGPT and Gemini.

• Lead, mentor and manage team members to ensure effective campaign execution and timely delivery.

• Establish campaign performance benchmarks, reporting frameworks and quality assurance standards.

• Collaborate with internal teams to develop optimisation strategies and support client presentations, proposals and campaign reviews.

• Stay updated on search engine algorithms, AI search trends and SEO/GEO best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Information Technology or a related field.

• Minimum 5–7 years of SEO/GEO experience, including senior or team leadership responsibilities.

• Strong knowledge of technical SEO, on-page and off-page optimisation, content strategy and search engine algorithms.

• Familiarity with GEO, AI-powered search platforms and emerging search optimisation practices.

• Proficiency in Google Analytics 4, Google Search Console, Google Tag Manager, Semrush, Ahrefs and Screaming Frog.

• Experience developing SEO/GEO reporting frameworks, performance dashboards and campaign processes.

• Strong analytical, problem-solving, communication and stakeholder management skills.

• Proven ability to lead, mentor and develop team members.