SEO/GEO Strategist Team Lead (Search Engine Optimisation)

OOM PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

OOm PTE. LTD. is seeking an experienced SEO/GEO Team Lead to strengthen our strategists and own performance across client accounts. You will report to the SEO/GEO Technical Director and translate department direction into clear priorities, guiding complex campaign decisions to measurable results.

With 5+ years in hands-on SEO and 1–2 years in leadership, you’ll coach strategists, manage workloads, and drive adoption of our in‑house SEO/GEO tools while collaborating with cross‑functional teams.

Qualifications

• 5+ years hands-on SEO experience with 1–2 years leading or supervising SEO specialists.
• Proven ability to develop strategies and manage performance across multiple client accounts.
• Strong technical SEO, content strategy and analytical capabilities.
• Experience coaching team members and improving performance.
• Ability to evaluate recommendations and measure impact.
• Structured prioritisation, workload management and timely intervention.
• Working knowledge of GEO and AI-powered search with practical testing.
• Clear communication and leadership to drive change and accountability.

Responsibilities

• Own performance oversight across your team’s portfolio and align with client KPIs.
• Identify underperformance early and drive recovery plans.
• Review strategies, audits and deliverables for sound reasoning and priorities.
• Coach strategists, set expectations and address skill gaps with follow-ups.
• Manage workloads and delivery risks across content, development and accounts teams.
• Lead practical testing and adoption of SEO/GEO approaches and share findings.
• Drive use of in-house SEO/GEO tools and provide feedback for tool development.

Skills

SEO expertise

Team leadership

Technical SEO

Content strategy

Data analysis

Prioritisation

GEO & AI search

Communication

Tools

In-house SEO tools

Job description

Company Overview

Established since 2006, OOm is a high-growth digital marketing agency and official Premier Partner for Google and Meta. Ranked in the top 3% of Google Partners in Singapore, OOm delivers data-driven strategies across Singapore, the Philippines, China, and Hong Kong.

At OOm, we’re looking for a hands‑on SEO/GEO Team Lead who can strengthen our strategists’ capabilities and take ownership of performance across their client accounts.

Reporting to the SEO/GEO Technical Director, you’ll turn department direction into clear priorities, guide complex campaign decisions and ensure recommendations translate into measurable results.

What You Will Do

• Own performance oversight across your team’s portfolio, keeping strategies aligned with client business objectives and campaign KPIs.
• Identify underperformance early, challenge the underlying diagnosis and ensure recovery plans are implemented and validated.
• Review strategies, technical audits and key deliverables for sound reasoning, clear priorities and actionable recommendations.
• Coach strategists, set expectations and address recurring skill or performance gaps with structured follow‑up.
• Manage workloads and delivery risks, coordinating with content, development and account management teams to resolve blockers.
• Lead practical testing and adoption of SEO/GEO approaches, sharing findings and improving team standards.
• Drive effective use of OOm’s in‑house SEO/GEO tools and contribute feedback on their development.

What We Are Looking For

• At least 5 years of hands‑on SEO experience, including 1-2 years leading or supervising SEO specialists, preferably within an agency.
• Proven experience developing strategies and managing performance across multiple client accounts.
• Strong technical SEO, content strategy and analytical capabilities, with the ability to guide others through complex problems.
• Demonstrated responsibility for reviewing work, coaching team members and improving their performance.
• Ability to evaluate recommendations, explain their expected impact and establish how results will be measured.
• A structured approach to prioritisation, workload management and timely intervention.
• Working knowledge of GEO and AI‑powered search, supported by practical testing or application.
• Clear communication, sound judgment and the confidence to lead change and hold people accountable.

Good to Have

• Experience managing enterprise accounts and/or website migrations
• Examples of improving team workflows, quality standards or training programmes.
• Experience using automation to improve analysis, monitoring or delivery.

Why Join OOm?

• Shape team performance: Influence how strategists think, solve problems and deliver results.
• Put your leadership into practice: Develop people while staying close to technical strategy.
• Help evolve our SEO/GEO offering: Work with the Technical Director on approaches that respond to changing search behaviour.
• Influence our technology: Contribute practical insights to OOm’s in‑house SEO/GEO tools.