SEO & GEO Lead

Activa Media; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Activa Media in Singapore is seeking an experienced Senior SEO/GEO Lead to chart and execute expansive search strategies across Google Search, AI Overviews, and AI-powered platforms. You will guide the team on keyword research, content planning, and performance benchmarks.

The role demands strong leadership, deep analytics, and superb stakeholder communication as you translate complex data into actionable insights for clients and internal teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, IT or related field.
• 5-7 years hands-on SEO/GEO with senior or team leadership.
• Strong understanding of technical and on-page/off-page SEO.
• Familiarity with GEO, AI-powered search platforms and AI trends.
• Experience building SEO/GEO reporting frameworks and dashboards.
• Proficiency with analytics tools such as GA4, GSC, GTM, Semrush, Ahrefs, Screaming Frog.
• Strong analytical, problem-solving and data interpretation skills.
• Excellent communication, presentation and stakeholder management.
• Proven ability to mentor and develop team members.

Responsibilities

• Develop, test and oversee comprehensive SEO and GEO strategies aligned with client objectives.
• Lead keyword research, intent analysis, benchmarking and content gap assessments.
• Identify opportunities to improve visibility on Google Search, AI Overviews and AI platforms.
• Lead technical SEO audits and guide on-page and site-wide optimisations.
• Lead, mentor and ensure high-quality campaign execution and deliverables.
• Delegate workloads, manage timelines and improve internal workflows and QA standards.
• Collaborate with SEO/GEO Specialists, Account Executives, Content Team and Developers.

Skills

Strategic SEO & GEO leadership

Team leadership

Analytical thinking

Stakeholder management

Content strategy collaboration

Education

Bachelor’s degree in Marketing, Communications, Information Technology or related field

Tools

GA4

GSC

GTM

Semrush

Ahrefs

Screaming Frog

Job description

Key Responsibilities 1. SEO & GEO Strategy

• Proactively develop, test and oversee comprehensive SEO and GEO strategies aligned with clients’ business objectives and industry landscapes.
• Lead keyword research, search intent analysis, competitor benchmarking and content gap assessments.
• Identify opportunities to improve visibility across Google Search, AI Overviews and AI-powered platforms such as ChatGPT and Gemini.
• Develop SEO and GEO strategies covering technical optimisation, content structure, topical authority, entity optimisation, brand visibility and AI citations.
• Stay updated on algorithm updates, emerging AI search trends and best practices.

2. Campaign Management & Performance

• Provide strategic direction to the team on campaign priorities, corrective actions and opportunities for further growth.
• Proactively address underperforming campaigns, troubleshoot underlying issues and guide the team in developing appropriate solutions.
• Establish performance benchmarks, monitoring frameworks and quality standards to ensure consistent and effective execution.
• Drive continuous improvements in the team’s analytical capabilities, strategic recommendations and overall campaign effectiveness.

3. Technical SEO & Website Optimisation

• Lead technical SEO and GEO audits and recommend improvements to website architecture, crawlability, indexability and overall site health.
• Provide strategic guidance on technical elements and on-page optimisation.
• Ensure best practices are incorporated into website development and revamp projects.

4. Team Leadership & Quality Assurance

• Lead, mentor and guide the team to maintain high standards of campaign execution.
• Delegate responsibilities, manage team workloads and ensure timely completion of deliverables.
• Review and improve audits, optimisation proposals, campaign strategies and performance reports.
• Establish and improve internal workflows, processes and quality assurance standards.
• Provide training and knowledge sharing to strengthen the team’s technical expertise, analytical capabilities and understanding of SEO and GEO.

5. Cross-Functional Collaboration & Client Strategy

• Work closely with SEO/GEO Specialists, Account Executives, Content Team, and Web Developers to ensure effective campaign delivery.
• Provide sound recommendations and technical guidance to support client discussions, campaign reviews and business proposals.
• Translate complex SEO and GEO findings into clear, actionable insights for internal stakeholders and clients.
• Support pitches, audits and strategic presentations for prospective clients.

Requirements

• Bachelor’s degree in Marketing, Communications, Information Technology or a related field.
• At least 5-7 years of hands-on SEO/GEO experience, including experience in a senior or team leadership capacity.
• Strong understanding of technical SEO, on-page and off-page SEO, content strategy and search engine algorithms.
• Familiarity with GEO, AI-powered search platforms, AI Overviews and emerging search optimisation practices.
• Experience building SEO/GEO reporting frameworks, campaign processes and performance dashboards.
• Proficiency in SEO and analytics tools such as Google Analytics 4, Google Search Console, Google Tag Manager, Semrush, Ahrefs, Screaming Frog, etc.
• Strong analytical and problem-solving skills, with the ability to interpret performance data and develop actionable strategies.
• Good communication, presentation and stakeholder management skills.
• Demonstrated ability to lead, mentor and develop team members.