SEO/AEO Specialist – Content & Search Experience

Singtel Group; Singapore; On-site; SGD 45,000 - 78,000; Full time

Job summary

Singtel Group in Singapore is seeking an Associate, Search Experience & Content Specialist to drive SEO and AEO initiatives across digital assets, ensuring content is accessible, accurate and optimized for search and answer engines.

You will work with Marcom, eMarketing and Product teams to plan keywords, meta tags and FAQ content, implement structured data via CMS (Adobe Experience Manager) and track impact with the data team.

Qualifications

• Degree in Business or Information Technology.
• At least 1 year of SEO/AEO implementation or content optimisation.
• At least 2 years of web master/configuration support.
• Rich knowledge on SEO and AEO.
• Strong knowledge on AEM (Adobe Experience Manager).
• Understanding knowledge of online technology.
• Basic knowledge of metadata, structured data/schema markup and CMS publishing.
• Good understanding on the eCommerce and online business.
• Search intent, keyword and customer-question research.
• Content audit, FAQ/answer content planning and performance tracking

Responsibilities

• Use SEO tools and content audits to assess site health, crawlability, metadata, structured data and AEO readiness.
• Identify opportunities to improve online SEO, answerability and content visibility across search and answer-led experiences.
• Plan keywords, meta tags and answer-focused content for new campaigns in coordination with Marcom.
• Collaborate with eMarketing and Product teams to understand user intent and questions.
• Align with Marcom on SEM plan to leverage paid and organic search synergy.
• Stay up-to-date knowledge on search algorithm updates, generative search changes and new SEO/AEO methodologies.
• Implement keywords, meta tags, structured data/schema, FAQ content and other SEO/AEO enhancements via CMS.
• Optimise page content, headings and internal links for search engines and answer engines.
• Schedule and follow up on technical enhancements with the online squad for SEO/AEO-friendly implementation.
• Build the SEO/AEO dashboard to identify more opportunities.

Skills

SEO/AEO

Content optimisation

Keyword research

CMS publishing

Webmaster/configuration

Education

Degree in Business or Information Technology

Tools

Adobe Experience Manager

Job description

Singtel Group in Singapore is seeking an Associate, Search Experience & Content Specialist to drive SEO and AEO initiatives across digital assets, ensuring content is accessible, accurate and optimized for search and answer engines.

You will work with Marcom, eMarketing and Product teams to plan keywords, meta tags and FAQ content, implement structured data via CMS (Adobe Experience Manager) and track impact with the data team.