Associate, Search Experience & Content Specialist

Singtel Group; Singapore; On-site; SGD 45,000 - 78,000; Full time

Job summary

Singtel Group in Singapore is seeking an Associate, Search Experience & Content Specialist to drive SEO and AEO initiatives across digital assets, ensuring content is accessible, accurate and optimized for search and answer engines.

You will work with Marcom, eMarketing and Product teams to plan keywords, meta tags and FAQ content, implement structured data via CMS (Adobe Experience Manager) and track impact with the data team.

Qualifications

• Degree in Business or Information Technology.
• At least 1 year of SEO/AEO implementation or content optimisation.
• At least 2 years of web master/configuration support.
• Rich knowledge on SEO and AEO.
• Strong knowledge on AEM (Adobe Experience Manager).
• Understanding knowledge of online technology.
• Basic knowledge of metadata, structured data/schema markup and CMS publishing.
• Good understanding on the eCommerce and online business.
• Search intent, keyword and customer-question research.
• Content audit, FAQ/answer content planning and performance tracking

Responsibilities

• Use SEO tools and content audits to assess site health, crawlability, metadata, structured data and AEO readiness.
• Identify opportunities to improve online SEO, answerability and content visibility across search and answer-led experiences.
• Plan keywords, meta tags and answer-focused content for new campaigns in coordination with Marcom.
• Collaborate with eMarketing and Product teams to understand user intent and questions.
• Align with Marcom on SEM plan to leverage paid and organic search synergy.
• Stay up-to-date knowledge on search algorithm updates, generative search changes and new SEO/AEO methodologies.
• Implement keywords, meta tags, structured data/schema, FAQ content and other SEO/AEO enhancements via CMS.
• Optimise page content, headings and internal links for search engines and answer engines.
• Schedule and follow up on technical enhancements with the online squad for SEO/AEO-friendly implementation.
• Build the SEO/AEO dashboard to identify more opportunities.

Skills

SEO/AEO

Content optimisation

Keyword research

CMS publishing

Webmaster/configuration

Education

Degree in Business or Information Technology

Tools

Adobe Experience Manager

Job description

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Associate, Search Experience & Content Specialist

Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll solve meaningful challenges, shape critical digital infrastructure and help build secure, resilient and AI-enabled solutions that serve businesses, digital ecosystems and communities across the globe.

This is where BIG Possibilities become reality. Whether you're engineering intelligent networks, advancing sovereign AI cloud platforms, strengthening cybersecurity, designing seamless customer experiences or driving sustainable innovation, you'll be part of teams shaping the future of technology.

Backed by decades of expertise and driven by a culture of continuous learning and innovation, Singtel offers the scale, opportunities and support to help you grow your career while making a difference where it matters most.

How You will Make An Impact:

SEO & AEO Audit

• Use SEO tools and content audits to assess site health, crawlability, metadata, structured data and AEO readiness.
• Identify opportunities to improve online SEO, answerability and content visibility across search and answer-led experiences.

SEO & AEO Research

• Work with Marcom to plan keywords, meta tags and answer-focused content for new campaigns.
• Work with eMarketing and Product teams to understand key focus areas, user intent and common customer questions.
• Align with Marcom team on the SEM (search engine marketing) plan to leverage paid and organic search synergy.
• Keep up-to-date knowledge on search algorithm updates, generative search changes and new SEO/AEO methodologies.

SEO & AEO Implementation

• Implement keywords, meta tags, structured data/schema, FAQ content and other SEO/AEO enhancements via CMS (Content Management System) interface.
• Optimise page content, headings and internal links so content is clear for search engines and answer engines.
• Schedule and follow up on technical enhancements with the online squad for more SEO/AEO-friendly implementation.

Tracking

• Build the success metrics and work with the data team to measure traffic, rankings and answer visibility before and after implementation.
• Correlate traffic, engagement and sales results with SEO/AEO implementation.
• Adjust the implementation plan based on the results.
• Build the SEO/AEO dashboard to identify more opportunities.

Skills for Success:

• Degree in Business or Information Technology.
• At least 1 year of SEO/AEO implementation or content optimisation.
• At least 2 years of web master/configuration support.
• Rich knowledge on SEO and AEO.
• Strong knowledge on AEM (Adobe Experience Manager).
• Understanding knowledge of online technology.
• Basic knowledge of metadata, structured data/schema markup and CMS publishing.
• Good understanding on the eCommerce and online business.
• Search intent, keyword and customer-question research.
• Content audit, FAQ/answer content planning and performance tracking

Are you ready to say hello to BIG Possibilities?

Join Singtel to shape what's next and accelerate your career through meaningful work, continuous learning, and real impact.