Digital Marketing Manager: SEO & Web Analytics

Bank of Singapore, Asia’s Global Private Bank; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Bank of Singapore is seeking a Digital Marketing Manager to lead SEO, GEO, web analytics and content publishing governance. You will own technical optimisation across the bank's digital properties to deliver strong search visibility, high-quality user experiences and regulatory compliance.

The role requires managing enterprise CMS platforms, coordinating with product, content and Legal & Compliance teams, and delivering data-driven insights for web performance and conversions.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media or related field.
• Minimum 5 years of experience in SEO, web analytics and website management.
• Experience managing enterprise websites and CMS platforms.
• Experience working with development teams, web vendors and digital agencies.
• Experience within banking, wealth management or regulated industries is preferred.

Responsibilities

• Develop and execute SEO and GEO strategy and roadmap.
• Conduct keyword research, benchmarking and opportunity analysis.
• Optimize content, metadata, internal linking and technical SEO.
• Define technical SEO requirements and collaborate with developers.
• Monitor crawlability, indexing, site health and performance.
• Run regular SEO audits and identify opportunities across environments.
• Own web analytics platforms (GA4, Adobe Analytics) and dashboards.
• Track traffic, engagement and conversions; analyze user journeys.
• Provide actionable insights to improve website effectiveness.
• Oversee publishing and optimisation of website content across digital properties.
• Ensure content updates comply with SEO, brand, accessibility and regulatory requirements.
• Coordinate with content owners, product teams and Legal & Compliance for publishing.
• Ensure content follows best practices for metadata, structured content and linking.
• Conduct periodic content audits to improve quality and discoverability.
• Monitor publishing activities and content support requests to maintain SLAs.

Skills

Analytical thinking

Stakeholder management

Project management

Communication

Education

Bachelor's degree

Tools

GA4

Adobe Analytics

CMS platforms

Tag management tools

Job description

Bank of Singapore is seeking a Digital Marketing Manager to lead SEO, GEO, web analytics and content publishing governance. You will own technical optimisation across the bank's digital properties to deliver strong search visibility, high-quality user experiences and regulatory compliance.

The role requires managing enterprise CMS platforms, coordinating with product, content and Legal & Compliance teams, and delivering data-driven insights for web performance and conversions.