SEO & AEO Content Experience Associate

Singtel; Singapore; On-site; Confidential; Full time

Job summary

Singtel is seeking a seasoned SEO/AEO professional to drive audit, planning and implementation across our digital properties. This role collaborates with Marcom, eMarketing and Product teams to improve content visibility and answer-focused content.

Responsibilities include schema/metadata, CMS publishing, and ongoing performance tracking to optimize traffic, rankings and conversions within Singtel's ecommerce ecosystem.

Qualifications

• Degree in Business or Information Technology.
• At least 1 year of SEO/AEO implementation or content optimisation.
• At least 2 years of web master/configuration support.
• Rich knowledge on SEO and AEO.
• Strong knowledge on AEM (Adobe Experience Manager).
• Understanding knowledge of online technology.
• Basic knowledge of metadata, structured data/schema markup and CMS publishing.
• Good understanding on the eCommerce and online business.
• Search intent, keyword and customer-question research.
• Content audit, FAQ/answer content planning and performance tracking

Responsibilities

• Use SEO tools and content audits to assess site health, crawlability, metadata, structured data and AEO readiness.
• Identify opportunities to improve online SEO, answerability and content visibility across search and answer-led experiences.
• Work with Marcom to plan keywords, meta tags and answer-focused content for new campaigns.
• Work with eMarketing and Product teams to understand key focus areas, user intent and common customer questions.
• Align with Marcom team on the SEM (search engine marketing) plan to leverage paid and organic search synergy.
• Keep up-to-date knowledge on search algorithm updates, generative search changes and new SEO/AEO methodologies.
• Implement keywords, meta tags, structured data/schema, FAQ content and other SEO/AEO enhancements via CMS (Content Management System) interface.
• Optimise page content, headings and internal links so content is clear for search engines and answer engines.
• Schedule and follow up on technical enhancements with the online squad for more SEO/AEO-friendly implementation.
• Build the success metrics and work with the data team to measure traffic, rankings and answer visibility before and after implementation.
• Correlate traffic, engagement and sales results with SEO/AEO implementation.
• Adjust the implementation plan based on the results.
• Build the SEO/AEO dashboard to identify more opportunities.

Skills

SEO/AEO

Content optimisation

Keyword research

Analytics

Metadata knowledge

Structured data

CMS publishing

Online business understanding

A/B testing / experimentation

Problem solving

Education

Degree in Business or Information Technology

Tools

Adobe Experience Manager

Job description

Singtel is seeking a seasoned SEO/AEO professional to drive audit, planning and implementation across our digital properties. This role collaborates with Marcom, eMarketing and Product teams to improve content visibility and answer-focused content.

Responsibilities include schema/metadata, CMS publishing, and ongoing performance tracking to optimize traffic, rankings and conversions within Singtel's ecommerce ecosystem.