Associate, Search Experience & Content Specialist

Singtel; Singapore; On-site; Confidential; Full time

Job summary

Singtel is seeking an SEO & AEO specialist in Singapore to lead audits, research and implementation of search optimisations across digital properties.

You'll collaborate with Marcom, eMarketing and Product teams to plan keywords, meta tags and FAQ content, and you'll track performance with the data team.

The role requires a degree and hands-on SEO/AEO experience, including knowledge of metadata, schema and Adobe Experience Manager.

Qualifications

• Degree in Business or Information Technology required.
• At least 1 year of SEO/AEO implementation or content optimisation.
• At least 2 years of web master/configuration support.
• Strong knowledge of SEO and AEO.
• Understanding knowledge of metadata, structured data/schema markup and CMS publishing.
• Good understanding of eCommerce and online business.
• Search intent, keyword and customer-question research.
• Content audit, FAQ/answer content planning and performance tracking

Responsibilities

• Audit SEO and AEO readiness using CMS and content tools.
• Plan keywords, meta tags and answer-focused content for campaigns.
• Implement SEO/AEO enhancements via CMS.
• Optimise page content, headings and internal links for search/answer engines.
• Schedule and coordinate technical enhancements with the online squad.
• Build SEO/AEO dashboards to monitor traffic, rankings and visibility.
• Collaborate with Marcom, eMarketing and Product teams on strategy.

Skills

SEO knowledge

AEO knowledge

Content optimization

Keyword research

CMS publishing

Education

Bachelor's degree in Business or Information Technology

Tools

Adobe Experience Manager

Job description

Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll solve meaningful challenges, shape critical digital infrastructure and help build secure, resilient and AI-enabled solutions that serve businesses, digital ecosystems and communities across the globe.

This is where BIG Possibilities become reality. Whether you're engineering intelligent networks, advancing sovereign AI cloud platforms, strengthening cybersecurity, designing seamless customer experiences or driving sustainable innovation, you'll be part of teams shaping the future of technology.

Backed by decades of expertise and driven by a culture of continuous learning and innovation, Singtel offers the scale, opportunities and support to help you grow your career while making a difference where it matters most.

How You Will Make An Impact

SEO & AEO Audit

• Use SEO tools and content audits to assess site health, crawlability, metadata, structured data and AEO readiness.
• Identify opportunities to improve online SEO, answerability and content visibility across search and answer-led experiences.

SEO & AEO Research

• Work with Marcom to plan keywords, meta tags and answer-focused content for new campaigns.
• Work with eMarketing and Product teams to understand key focus areas, user intent and common customer questions.
• Align with Marcom team on the SEM (search engine marketing) plan to leverage paid and organic search synergy.
• Keep up-to-date knowledge on search algorithm updates, generative search changes and new SEO/AEO methodologies.

SEO & AEO Implementation

• Implement keywords, meta tags, structured data/schema, FAQ content and other SEO/AEO enhancements via CMS (Content Management System) interface.
• Optimise page content, headings and internal links so content is clear for search engines and answer engines.
• Schedule and follow up on technical enhancements with the online squad for more SEO/AEO-friendly implementation.

Tracking

• Build the success metrics and work with the data team to measure traffic, rankings and answer visibility before and after implementation.
• Correlate traffic, engagement and sales results with SEO/AEO implementation.
• Adjust the implementation plan based on the results.
• Build the SEO/AEO dashboard to identify more opportunities.

Skills For Success

• Degree in Business or Information Technology.
• At least 1 year of SEO/AEO implementation or content optimisation.
• At least 2 years of web master/configuration support.
• Rich knowledge on SEO and AEO.
• Strong knowledge on AEM (Adobe Experience Manager).
• Understanding knowledge of online technology.
• Basic knowledge of metadata, structured data/schema markup and CMS publishing.
• Good understanding on the eCommerce and online business.
• Search intent, keyword and customer-question research.
• Content audit, FAQ/answer content planning and performance tracking

Are you ready to say hello to BIG Possibilities?

Join Singtel to shape what's next and accelerate your career through meaningful work, continuous learning, and real impact.