SENIOR VISUAL MERCHANDISING ASSOCIATE

CHARLES & KEITH (SINGAPORE) PTE LTD; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

CHARLES & KEITH (SINGAPORE) PTE LTD is seeking a skilled Visual Merchandiser to oversee VM standards across multiple stores with direct responsibility for at least 5 model stores. The role involves leading retail teams, coaching on brand standards, and acting as a brand ambassador with strong fashion sense.

You will drive VM as a commercial tool to enhance customer experience and sales, monitor trends, coordinate seasonal window displays, plan in-store zoning, and collaborate with

Qualifications

• Minimum 3 years of Visual Merchandising experience in fashion.
• Strong understanding of VM principles and trends.
• Eye for styling, color, and product presentation.

Responsibilities

• Oversee VM standards across stores and weekly execution for at least 5 model stores.
• Lead, coach and develop retail teams to ensure brand and VM guideline compliance.
• Act as a brand ambassador with strong visual, commercial and fashion acumen.
• Use VM as a commercial tool to boost customer experience and sales.
• Monitor market trends and share insights with country/region teams.
• Coordinate window displays with regional VM teams and manage rotations.
• Plan in-store VM including zoning, rotations and merchandising updates.
• Collaborate with Boutique Managers to maximize key product visibility.
• Monitor inventory levels and adjust merchandising decisions accordingly.
• Provide timely feedback after rotations and maintain VM props inventory.

Skills

Visual Merchandising

Retail Management

Leadership

Excel

PowerPoint

Tools

Excel

PowerPoint

Job description

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation. Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

RESPONSIBILITIES

• Oversee Visual Merchandising standards across stores, with direct responsibility for the weekly execution and standards of at least 5 model stores
• Lead, coach and develop retail teams in ensuring consistent execution of brand standards and VM guidelines
• Act as a brand ambassador and VM role model, demonstrating strong visual, commercial and fashion acumen
• Drive the use of Visual Merchandising as a commercial tool to enhance customer experience, product visibility and sales performance
• Conduct necessary market observations and identify relevant VM, retail and fashion trends, sharing insights and best practices with the wider teams
• Window Display Coordinate with Country/Regional Visual Merchandising team on seasonal window display installations and executions Manage window display product rotations in line with seasonal guidelines and data Ensure window displays are consistently maintained to brand standards and effectively communicate key seasonal stories and product focuses
• In-Store Visual Merchandising Plan, prepare and execute regular store zoning, product rotations and merchandising updates in line with Country VM guidelines and strategic direction, adapting execution where appropriate to reflect store performance, inventory and seasonal priorities
• Work closely with Boutique Managers & Retail Operations to identify and maximise the visibility of key products and commercial priorities
• Proactively monitor inventory levels and incorporate stock availability into overall merchandising decisions
• Recommend suitable alternative products in the event of stock shortages, ensuring proposed changes remain aligned with brand guidelines and are validated with the Country/Regional Visual Merchandiser where required
• Provide timely qualitative and photographic feedback following each rotation, highlighting key observations, challenges and opportunities
• Manage and maintain an accurate inventory of VM props, fixtures and merchandising tools where required
• Identify opportunities to improve VM execution and store presentation through regular market research, observations and feedback
• Support and execute ad-hoc VM projects and responsibilities as assigned

REQUIREMENTS

• Minimum 3 years of relevant Visual Merchandising experience with proven portfolio in the fashion industry
• Strong understanding of Visual Merchandising principles, fashion retail and consumer trends
• Strong fashion sense with a keen eye for styling, composition, colour and product presentation
• Commercially minded, with the ability to translate VM direction into sales and customer engagement opportunities
• Proficient in Microsoft Office, particularly Excel and PowerPoint
• Strong leadership, coaching and interpersonal skills, with the ability to work effectively with Operations team and cross-functional stakeholders
• Excellent organisational and time management skills, with the ability to manage multiple stores, projects and competing priorities
• Meticulous and detail-oriented, with a strong sense of ownership and follow-through
• Adaptable and comfortable working in a fast-paced, dynamic retail environment
• Proactive, collaborative and solutions-oriented, with the ability to work independently while contributing effectively as part of a team

CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO. Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion.

Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community.