Lead Visual Merchandising Specialist

CHARLES & KEITH GROUP; Singapore; On-site; SGD 50,000 - 73,000; Full time

Job summary

CHARLES & KEITH GROUP is seeking a skilled Visual Merchandising lead to drive seasonal directives, adapt displays for Singapore markets, and manage a local VM team. You will coordinate store visits, installations, and permits, ensuring consistent brand standards across all outlets.

Join a fast‑paced retail environment where you will influence shopper engagement, planograms, and display layouts while mentoring the VM team and partnering with store, regional, and vendor stakeholders.

Qualifications

• Diploma in Visual Merchandising, Fashion Styling, Retail Management or related field.
• Minimum 3 years relevant visual merchandising experience, preferably hands-on team coordination or people management responsibilities.
• Prior experience in visual merchandising, store planning, retail execution or related function is strongly preferred.
• Experience supporting team development through onboarding, skills training, feedback sessions and performance improvement follow-ups.
• Strong people management, communication and coaching skills, with the ability to motivate team members and support consistent store execution.
• Able to set clear team objectives, delegate tasks effectively, follow up on progress and hold team members accountable in a fair and constructive manner.
• Comfortable working cross‑functionally with store teams, regional teams, vendors, and internal stakeholders to align priorities and resolve execution challenges.
• Proficient in MS Office and Adobe Suite, including Photoshop, Illustrator, PowerPoint and Excel.
• Strong organizational, presentation and problem‑solving skills.
• Adaptable, detail‑oriented and capable of managing multiple projects with tight timelines.
• Confident in leading with initiative, making sound decisions, coaching others, and setting high‑quality standards for store execution.]

Responsibilities

• Plan and execute seasonal visual directives in line with guidelines, while adapting to local market needs.
• Coordinate VM activities, including store visits, PTW applications, installations and database maintenance.
• Monitor execution quality across stores through photo reviews, memos and evaluations.
• Create planograms and display layouts in Displayer where required.
• Support business goals by using visual merchandising strategies to improve store presentation, customer engagement, traffic and conversion.
• Maintain high standards in store environment elements such as music, scent and plants.
• Identify and source vendors for production needs where necessary.
• Benchmark competitors, identify best practices and share actionable insights with stakeholders.
• Ensure all VM executions and communications reflect CHARLES & KEITH brand identity and standards.
• Lead and support the local VM team to ensure brand standards across all stores.
• Coach, train and develop the VM team with clear expectations and regular feedback.
• Align workload planning and monitor follow-through for timely VM deliverables.
• Provide performance input and address capability gaps with management as needed.
• Serve as a brand ambassador with visual excellence and professionalism across initiatives.

Skills

People management

Coaching

Team leadership

Communication

Multitasking

Education

Diploma in Visual Merchandising or related field

Tools

Adobe Photoshop

Illustrator

PowerPoint

Excel

Job description

CHARLES & KEITH GROUP is seeking a skilled Visual Merchandising lead to drive seasonal directives, adapt displays for Singapore markets, and manage a local VM team. You will coordinate store visits, installations, and permits, ensuring consistent brand standards across all outlets.

Join a fast‑paced retail environment where you will influence shopper engagement, planograms, and display layouts while mentoring the VM team and partnering with store, regional, and vendor stakeholders.