Senior Specialist, Marketing

ASMPT SINGAPORE PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

ASMPT SINGAPORE PTE. LTD. is seeking a Senior Specialist, Marketing to lead the planning and execution of exhibitions, conferences, customer events, seminars, and webinars.

The role requires collaboration with internal stakeholders across regions to translate business requirements into organized marketing activities. This hands-on professional will manage event projects independently, coordinate multiple stakeholders, and ensure deliverables, timelines, and budgets stay on track.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Event Management, or a related discipline.
• 5–8 years of relevant experience in B2B exhibitions, conferences, or customer events.
• Experience in the semiconductor, technology, manufacturing, or industrial sector is preferred.
• Proven ability to manage events independently, from planning through to execution and reporting.
• Strong internal stakeholder communication skills, with the ability to coordinate across functions, regions, and levels of seniority.
• Strong project management skills, with close attention to detail, budgets, and deadlines.
• Experience managing agencies, contractors, vendors, and event organisers.
• Clear and effective written and verbal English communication skills.

Responsibilities

• Lead planning and execution of exhibitions, conferences, and customer events.
• Coordinate event budgets, schedules, and post-event reporting.
• Prepare invitations, presentations, and promotional materials.
• Coordinate internal teams and vendors across regions.
• Ensure event messaging and materials follow corporate brand and communication guidelines.

Skills

Bachelor's degree

Marketing

Communications

Event management

B2B events

Stakeholder coordination

Project management

Budgeting

Vendor management

English communication

Education

Bachelor's degree in Marketing or related

Tools

PowerPoint

Excel

Event registration tools

Job description

Senior Specialist, Marketing

Job Summary

The Senior Specialist, Marketing will lead the planning and execution of exhibitions, conferences, customer events, seminars, and webinars. A key part of the role is working closely with internal stakeholders across regions and functions to turn business requirements into well-organised marketing activities.

This role requires a hands‑on professional who can manage event projects independently, coordinate multiple stakeholders, and keep deliverables, timelines, and budgets on track.

Key Roles & Responsibilities

Event Planning & Execution

• Manage events from initial planning and budgeting through to onsite execution and post‑event reporting.
• Develop event plans, schedules, budgets, and checklists, with clear responsibilities and deadlines.
• Coordinate booth design and production, equipment displays, logistics, meeting arrangements, and onsite requirements.
• Work with internal teams to prepare invitations, presentations, promotional materials, and other event content.
• Lead event briefings and onsite coordination, resolving issues promptly to ensure smooth delivery.
• Manage multiple events across regions while maintaining consistent quality and brand presentation.

Internal Stakeholder Communication & Coordination

• Act as the main marketing contact for assigned events, coordinating with Sales, Product Management, Engineering, regional teams, and Corporate Marketing.
• Gather and consolidate stakeholder requirements, including event objectives, target customers, featured solutions, and support needs.
• Establish clear responsibilities and timelines, follow up on outstanding actions, and keep stakeholders informed of progress.
• Facilitate planning meetings, document decisions, and ensure agreed actions are completed.
• Identify potential delays or conflicting requirements early and work with the relevant teams to resolve them.

Regional Marketing Planning & Support

• Work with regional stakeholders to develop and maintain the annual marketing and events calendar.
• Consolidate regional activity plans, budget requirements, and execution schedules.
• Coordinate marketing support for regional events and customer engagement activities.
• Ensure event messaging and materials follow corporate brand and communication guidelines.

Vendor & Budget Management

• Manage relationships with event organisers, booth contractors, agencies, and other service providers.
• Prepare briefs, evaluate quotations, and manage vendor deliverables, quality, and deadlines.
• Track event expenditure and coordinate purchase orders, invoices, and payments with the relevant internal teams.

Post‑Event Follow‑Up & Reporting

• Coordinate visitor and lead data collection, consolidation, and handover to Sales.
• Work with Sales and regional teams to track agreed post‑event follow‑up actions.
• Prepare post‑event reports covering attendance, leads, expenditure, stakeholder feedback, and recommendations.
• Apply lessons learned to improve future event planning and execution.

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, Business Administration, Event Management, or a related discipline.
• 5‑8 years of relevant experience, with a strong focus on B2B exhibitions, conferences, or customer events.
• Experience in the semiconductor, technology, manufacturing, or industrial sector is preferred.
• Proven ability to manage events independently, from planning through to execution and reporting.
• Strong internal stakeholder communication skills, with the ability to coordinate across functions, regions, and levels of seniority.
• Strong project management skills, with close attention to detail, budgets, and deadlines.
• Experience managing agencies, contractors, vendors, and event organisers.
• Clear and effective written and verbal English communication skills.
• Proficiency in Microsoft PowerPoint and Excel; familiarity with event registration, lead capture, or marketing project management tools is an advantage.
• A proactive, practical approach to problem‑solving and the ability to manage changing priorities.
• Willingness to travel internationally and support onsite event activities as required.