Marketing Executive (Events, Campaigns and Operations)

PhillipCapital; Singapore; On-site; SGD 40,000 - 67,000; Full time

Job summary

PhillipCapital is seeking a Marketing & Events Coordinator to drive campaigns, roadshows and seminars across markets. You will coordinate materials, digital assets, and on-site logistics, ensuring brand alignment and smooth execution.

You will work with sales, product and agency partners, manage post-event reports, and help optimize marketing operations and budgets while supporting occasional after-hours events.

Qualifications

• Diploma or Degree in Marketing, Business, Communications or related discipline.
• Experience in marketing execution, event management or marketing operations is an advantage.
• Strong organisational and project coordination skills.
• Excellent attention to detail with event logistics and admin tasks.
• Proficiency in Excel and PowerPoint.
• Familiarity with GA4, Tableau or data tools is an advantage.
• Familiarity with digital marketing channels (social, email, digital advertising).
• Basic proficiency in Canva or Adobe Creative Suite is preferred.
• Familiarity with AI-powered tools for content creation and workflow automation preferred.
• Good communication and interpersonal skills.
• Resourceful, proactive and hands-on; able to work independently and with teams.
• Willingness to support on-site events and after-hours.

Responsibilities

• Plan and execute marketing roadshows with materials, landing pages, social media, and on-site logistics.
• Coordinate quarterly investment seminars, venue sourcing, vendor liaison, and registration.
• Coordinate pre-event marketing across social, email, digital ads to drive registrations.
• Develop marketing materials and brand collaterals per guidelines.
• Coordinate with internal teams and vendors to ensure timely deliverables.
• Prepare event plans, schedules, venue layouts, and briefing materials.
• Oversee on-site activities and staff assignments during events.
• Support online seminars with speaker coordination and tech checks.
• Manage marketing assets and inventory, transport, and setup.
• Prepare post-campaign reports and analyze CAC, impressions, registrations.
• Assist with expense tracking and budget reporting.
• Improve workflows and event execution practices.

Skills

Marketing execution

Event management

Campaign coordination

Marketing operations

Data analysis

Microsoft Excel

PowerPoint

GA4

Tableau

Digital marketing

Canva

Creative tools

AI tools

Communication skills

Problem solving

Project coordination

Independent & collaborative work

Education

Diploma or Degree in Marketing

Tools

GA4

Tableau

Excel

PowerPoint

Canva

Adobe Creative Suite

Job description

Key Responsibilities

1. Marketing Campaigns & Roadshows

Plan and execute marketing roadshows, including campaign preparation, promotional materials, landing page updates, social media coordination, advertising creatives, manpower scheduling and logistics management. Monitor on-site execution to ensure smooth operations and effective customer engagement.

2. Event Planning & Management

Coordinate quarterly investment seminars and other marketing events, covering venue sourcing, vendor liaison, manpower coordination, registration management, booth planning, logistics and on-site event execution.

Coordinate pre-event marketing activities across social media, email campaigns, digital advertising and other relevant channels to maximise event awareness, registrations and participation.

4. Creative Development & Brand Collaterals

Develop and coordinate marketing materials, including posters, flyers, digital advertisements, landing pages, pull-up banners and event presentation slides, ensuring alignment with brand guidelines and campaign objectives.

Work closely with internal business units, sales teams, product teams, marketing communications teams, agencies and external vendors to align requirements, coordinate deliverables and ensure timely execution of marketing initiatives.

6. Event Briefings & On-site Coordination

Prepare event plans, operational schedules, venue layouts, briefing materials and staff assignments. Conduct pre-event briefings and oversee on-site activities to ensure all stakeholders understand their roles and responsibilities.

Support the execution of online seminars and webinars, including speaker coordination, presentation management, technical checks, live session hosting and programme flow management.

8. Marketing Operations & Logistics

Manage marketing materials, event assets, transportation arrangements and inventory coordination. Ensure proper setup, handling, return and maintenance of marketing equipment and materials.

9. Marketing Performance Reporting & Analysis

Prepare post-campaign and post-event reports and presentations to evaluate marketing effectiveness and business outcomes. Track and analyse key performance indicators, including customer acquisition cost (CAC), impressions, registrations, attendance and account openings. Consolidate data from various sources, including Google Analytics 4 (GA4), spreadsheets and campaign reports, to generate insights and recommendations for future marketing initiatives.

Assist with departmental expense tracking, financial reconciliation and budget-related reporting using Excel and other reporting tools. Ensure records are accurate and discrepancies are identified for follow-up.

Support the development and improvement of marketing workflows, reporting processes and event execution practices, as well as other marketing initiatives and projects as required.

Requirements

• Diploma or Degree in Marketing, Business, Communications or a related discipline.
• Experience in marketing execution, event management, campaign coordination or marketing operations is an advantage.
• Strong organisational and project coordination skills, with the ability to manage multiple projects, deadlines and stakeholders concurrently.
• Excellent attention to detail, with a high level of accuracy in managing event logistics, marketing materials, data and administrative tasks.
• Good analytical skills, with the ability to consolidate data, interpret marketing performance metrics and prepare clear, structured reports and presentations.
• Proficiency in Microsoft Excel and PowerPoint, or equivalent spreadsheet and presentation tools.
• Familiarity with Google Analytics 4 (GA4), Tableau or other data visualisation and reporting tools is an advantage.
• Familiarity with digital marketing channels, including social media, email marketing and digital advertising.
• Basic proficiency in graphic design tools such as Canva or Adobe Creative Suite is preferred.
• Familiarity with AI-powered tools (e.g. ChatGPT, Microsoft Copilot, Canva AI, or similar) for content creation, campaign planning, research, reporting and workflow automation is preferred.
• Good communication and interpersonal skills, with the ability to coordinate effectively with internal stakeholders and external vendors.
• Resourceful, proactive and hands-on, with strong problem-solving skills and the ability to work independently and collaboratively in a fast-paced environment.
• Willingness to support on-site events and roadshows, including occasional work outside standard office hours.