Senior SEM Performance Marketing Lead

Traveloka; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Traveloka is seeking a Principal Digital Marketing Specialist to lead high-spend paid media initiatives across 11 Southeast Asian markets. You will develop operational plans, own key measurement and bidding frameworks, and partner with creative, product, and analytics teams to lift relevance and performance.

This is a senior IC role driving impact without direct reports. You should bring 8+ years in paid search, strong analytics, and fluency in English to navigate multi-market complexity,

Qualifications

• 8+ years of relevant paid-search experience.
• Recognised paid-search expert with track record of scaling SEM portfolios.
• Able to build and adopt operational plans and frameworks across teams.
• Own measurement, attribution, and bidding signals with smart bidding.
• Highly analytical; comfortable with SQL or advanced BI; translate data into decisions.
• Reason about trade-offs and influence budget flows.
• Set technical bar and mentor analysts as an expert individual contributor.
• Fluent in English; understand multi-market complexity (language, currency, seasonality).
• Able to persuade senior stakeholders with evidence and reasoning.

Responsibilities

• Develop and implement operational plans and optimization programs.
• Own a significant slice of high-spend paid media as a specialist.
• Design measurement, attribution, and bidding frameworks across markets.
• Lead cross-functional initiatives feeding strategy, bidding architecture, audience and creative systems.
• Set technical standards for craft and elevate the team’s work.
• Collaborate with creative, product, analytics, and platform teams to lift relevance and signal quality.
• Anticipate structural shifts in automation, privacy, and AI-powered discovery.

Skills

Paid-search expert

Advanced SQL

Analytics & BI

Cross-market experience

English fluency

Education

Degree in quantitative or business field

Tools

SQL

BI tools

Google Ads

Python

Job description

Traveloka is seeking a Principal Digital Marketing Specialist to lead high-spend paid media initiatives across 11 Southeast Asian markets. You will develop operational plans, own key measurement and bidding frameworks, and partner with creative, product, and analytics teams to lift relevance and performance.

This is a senior IC role driving impact without direct reports. You should bring 8+ years in paid search, strong analytics, and fluency in English to navigate multi-market complexity,