Performance Marketing Data Scientist

Traveloka; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Traveloka is seeking a highly analytical performance analytics specialist to measure what drives growth rather than run campaigns. You will design experiments, build models, pull data, and form a point of view that challenges current measurement approaches.

You will work with marketing channel owners and senior leadership to evolve how we measure and scale growth, delivering rigorous, end-to-end analysis with impact.

Qualifications

• Bachelor's degree or higher in quantitative field required.
• 2–5 years in marketing analytics or data science.
• Strong statistics foundation, hypothesis testing, and causal inference.
• Hands-on with A/B tests and incrementality studies.
• Proficiency in SQL and Python or R.

Responsibilities

• Design and run experiments to isolate marketing impact across channels.
• Develop and maintain measurement frameworks like MMM and attribution.
• Work with channel owners to translate questions into analytical projects.
• Pull, clean, and validate large datasets with SQL.
• Build repeatable analysis pipelines in Python or R.
• Develop dashboards and self-serve reporting for leadership.
• Present findings with an evidence-based point of view.

Skills

Data storytelling

Experimentation design

Marketing analytics

Statistical methods

A/B testing

Education

Bachelor’s degree or higher in quantitative field

Tools

SQL

Python

R

MMM

LTV/CAC

Job description

Traveloka is seeking a highly analytical performance analytics specialist to measure what drives growth rather than run campaigns. You will design experiments, build models, pull data, and form a point of view that challenges current measurement approaches.

You will work with marketing channel owners and senior leadership to evolve how we measure and scale growth, delivering rigorous, end-to-end analysis with impact.