Senior Sales & Marketing Executive

Birds of Paradise; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Birds of Paradise, Singapore's Michelin-recognised gelato boutique, seeks a Senior Sales & Marketing Executive to own corporate, events, and catering sales from inquiry to delivery. You will drive revenue, shape client experiences, and ensure brand standards across events and customer touchpoints.

The role also supports marketing activities across channels and collaborates on e-commerce and customer service enhancements to grow retention and revenue.

Qualifications

• Diploma or Degree in Business, Marketing, Communications, or related field.
• Min. 4 years of sales experience (F&B, lifestyle, hospitality, or events).
• 2–3 years of marketing experience; CRM or marketing automation exposure is a plus.

Responsibilities

• Own and grow the corporate, events, catering sales pipeline.
• Lead full client journey from inquiry to event day; manage proposals and pricing.
• Support marketing initiatives across digital and offline channels.
• Assist e-commerce and customer service operations (shop platform, inquiries).
• Build relationships with corporate clients and event planners; referrals and repeat business.

Skills

Sales experience

CRM experience

Marketing coordination

Brand alignment

Communication skills

Education

Diploma or Degree in Business/Marketing/Communications

Tools

CRM software

Marketing automation

Job description

The Senior Sales & Marketing Executive is responsible for managing the full client journey — from initial enquiry and proposal through to on-site execution on event day. This role holds sales ownership for corporate, events, and catering sales, while ensuring that every client engagement and event delivery reflects Birds of Paradise's brand and quality standards. The Senior Executive also supports marketing activities across channels, contributing to customer retention and the achievement of overall revenue goals.

Key Responsibilities

OWN AND GROW THE CORPORATE, EVENTS, CATERING SALES PIPELINE

• Build and grow a pipeline of corporate, events, and catering opportunities through networking, referrals, and targeted outreach
• Monitor market trends, seasonal demand, and competitor activity to identify new business opportunities
• Maintain accurate pipeline tracking and revenue forecasting
• Deliver on sales targets

LEAD THE FULL CLIENT JOURNEY

• Serve as the primary client point of contact from initial enquiry through to event day
• Lead all client engagement: discovery, proposals, pitch decks, quotations, negotiation, and closure
• Translate client needs and objectives into tailored event solutions
• Manage pricing and negotiations to achieve strong revenue outcomes while protecting margin and brand integrity
• Be present at key events to oversee brand’s brand and quality standards
• Coordinate with the Events supervisor to ensure seamless delivery
• Build and maintain lasting relationships with corporate clients, event planners, and repeat customers
• Gather post-event feedback to refine offerings and strengthen future conversions

SUPPORT MARKETING INITIATIVES

Support the execution and management of the following:

• Marketing platforms (e.g. Meta Business Suite, marketing automation platforms, CRM)
• Marketing activities across digital and offline channels

SUPPORT E-COMMERCE AND CUSTOMER SERVICE

Together with marketing manager,

• Manage and maintain e-commerce shop platform
• Support online store operations and order management
• Manage customer enquiries through e-commerce platform or social media

WE ARE LOOKING FOR SOMEONE WITH

• a proven sales track record with the drive to originate, nurture, and close
• the sensibility to sell with elegance, knowing that every client interaction is a moment curated
• a deep understanding of and genuine affinity for the brand, with the ability to align sales strategy to brand positioning
• excellent written and verbal communication skills
• strong relationship-building skills with disciplined follow-through
• a collaborative, team-player disposition
• the self-direction and resourcefulness to take initiative and solve problems independently

REQUIREMENTS & QUALIFICATIONS

• Diploma or Degree in Business, Marketing, Communications, or related field
• Min. 4 years of experience in sales (F&B, lifestyle, hospitality, or events), with at least 2 years with direct sales accountability
• 2-3 years marketing experience
• Experience with a CRM or marketing automation platform is a plus
• Willing to work on weekends or evenings when key events require it

Birds of Paradise is Singapore's only Michelin-recognised gelato boutique, built on a decade of craft, community, and the quiet pursuit of doing things well. We delight in creating gelato of the finest quality, inspired by the botanical flavours of nature. From our ingredients to our in-boutique experience, every detail is considered — and as we grow into new markets and new opportunities, we're looking for people who bring that same standard to everything they do.
At Birds of Paradise, our values of Quality, Balance, Trust, Care, and Delight guide us in working towards our vision and mission.
Vision: To make the world a better place through creating world-class gelato experiences

Mission: Delight our customers, Care for our staff, Contribute to community
Workplace: Across Singapore