Senior Sales Executive

Trade Pro Food Distribution; Singapore; On-site; SGD 42,000 - 78,000; Full time

Job summary

Trade-Pro Food Distribution in Singapore is seeking a dynamic Foodservice Sales Executive / Senior Sales Executive to drive growth in the foodservice channel. You will manage existing accounts, identify new opportunities, and develop strong relationships with key customers.

Responsibilities include regular sales visits, quotations, close collaboration with operations and logistics, and ensuring timely payments.

Qualifications

• 3+ years of sales experience in foodservice / FMCG / F&B preferred.
• Strong communication and negotiation skills.
• Self-motivated with ability to build client relationships.

Responsibilities

• Manage and grow existing foodservice accounts (HORECA / institutional customers).
• Identify and develop new business opportunities to achieve sales targets.
• Build and maintain strong relationships with key customers and decision-makers.
• Conduct regular sales visits, presentations, and product demonstrations.
• Prepare quotations, follow up on enquiries, and close sales deals.
• Work closely with internal teams (operations, logistics, and customer service).
• Monitor market trends, competitor activities, and customer needs.
• Support marketing initiatives and promotional activities.
• Ensure timely collection of payments and maintain healthy account receivables.

Skills

Foodservice sales

Account management

Negotiation

Communication

Job description

Company Description

Trade-Pro Food Distribution is a Singapore-based importer and distributor specializing in premium European dairy products such as cheese, butter, milk, cream, and cream cheese from brands including Arla, Lurpak, Arla Pro, and Castello. The company serves supermarket chains, hotel and restaurant kitchens, online grocers, and other distributors, supplying them from local stock across chilled, frozen, and ambient product ranges. Operations run through a purpose-built, 26,000-square-foot cold chain facility in Tuas, supported by a fleet of company-owned refrigerated vehicles to maintain product integrity through the last mile. Established in 2018 within Trade-Pro Group, which has traded since 2009, Trade-Pro Food Distribution currently supplies around 100 business partners.

Job Overview:

We are seeking a dynamic and results-driven Foodservice Sales Executive / Senior Sales Executive to join our team. The successful candidate will be responsible for driving sales growth, managing existing accounts, and developing new business opportunities within the foodservice channel.

Key Responsibilities:

• Manage and grow existing foodservice accounts (HORECA / institutional customers)
• Identify and develop new business opportunities to achieve sales targets
• Build and maintain strong relationships with key customers and decision-makers
• Conduct regular sales visits, presentations, and product demonstrations
• Prepare quotations, follow up on enquiries, and close sales deals
• Work closely with internal teams (operations, logistics, and customer service) to ensure
• Monitor market trends, competitor activities, and customer needs
• Support marketing initiatives and promotional activities
• Ensure timely collection of payments and maintain healthy account receivables

Requirements:

• Minimum 3 years of sales experience in the foodservice / FMCG / F&B industry
• Proven track record in achieving sales targets
• Strong communication, negotiation, and interpersonal skills
• Self-motivated, independent, and results-oriented
• Ability to build and maintain strong customer relationships
• Must possess a valid Class 3 driving licence and own vehicle (if applicable)
• Good understanding of the foodservice market in Singapore is an advantage