Sales Executive (B2B Food) (ID: 712533)

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

PERSOL SINGAPORE PTE. LTD. seeks a proactive B2B Sales Executive to grow the Singapore market in foodservice and related sectors. You will identify opportunities, build a robust pipeline, and coordinate with cross-functional teams to translate opportunities into wins.

In this role you will manage new and existing accounts, prepare business cases covering pricing and launch plans, and provide market feedback to inform portfolio development and product feasibility.

Qualifications

• Minimum 2 years in B2B sales, preferably in foodservice, FMCG, or frozen/chilled foods.
• Proven ability to generate leads and convert opportunities with a hunter mindset.
• Experience with QSR, foodservice, or distributors is preferred.

Responsibilities

• Identify and cultivate new B2B opportunities within Singapore.
• Target sectors including QSR, foodservice, central kitchens, caterers, hotels, cafes, restaurants, airlines, and institutions.
• Build and maintain a robust sales pipeline with opportunity value, timelines and status.
• Coordinate samples, trials, quotations and proposals with timely follow-ups.
• Collaborate with Sales, Supply Chain, Finance and R&D to assess feasibility and timelines.
• Support bespoke product development and OEM opportunities when applicable.
• Manage both new and existing B2B accounts to raise sales and engagement.
• Prepare business case proposals covering pricing, volume, margin, and launch needs.
• Provide insights on customer needs and portfolio opportunities.

Skills

Hunter mindset

Lead generation

Negotiation

Cross-functional coordination

Account management

Job description

Responsibilities:

• Identify and cultivate new B2B opportunities within Singapore.
• Target sectors including QSR, foodservice, central kitchens, caterers, hotels, cafes, restaurants, airlines, and institutional clients.
• Build and maintain a robust pipeline, tracking opportunity value, timelines, and conversion status.
• Coordinate customer samples, product trials, quotations, and business proposals, ensuring timely follow-ups.
• Collaborate with various teams, including R&D, supply chain management, and marketing, to assess product feasibility and commercialisation timelines.
• Support bespoke product development and OEM opportunities as applicable.
• Manage both new and existing B2B accounts to enhance sales and customer engagement.
• Prepare comprehensive business case proposals encompassing pricing, volume, margin, operational needs, and launch schedules.
• Provide insights on customer needs and product opportunities related to portfolio development.

Requirements:

• Minimum of 2 years of experience in B2B sales, ideally within foodservice, FMCG, or frozen/chilled food sectors.
• Proven ability to generate leads and convert opportunities, demonstrating a strong hunter mindset.
• Previous experience with QSR, foodservice, or distributors is preferred.
• Strong commercial acumen and exceptional negotiation skills.
• Ability to effectively coordinate with cross-functional teams, including Sales, Supply Chain Management, Finance, and R&D.