Senior Regional Marketing & Communications Lead

Shangri-La Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Shangri-La Group in Singapore seeks a Senior Regional Executive to lead regional campaigns and communications, translating brand priorities into compelling stories across markets with a focus on integrated paid, owned and earned channels.

You will work with regional and HQ teams, hotels and agencies to create engaging narratives, manage media relations, and align messaging with business objectives while guiding content and creative development for regional programs.

Qualifications

• Degree in Marketing, Communications, Public Relations, Journalism or a related discipline.
• 5–7 years’ experience in integrated marketing, campaign development, brand communications and/or PR, preferably in hospitality or travel.
• Proven ability to develop original campaign ideas and translate them into compelling concepts and activations.
• Strong storytelling, editorial and content development skills with excellent written and verbal communication.
• Solid understanding of media landscapes, digital platforms, and influencer engagement.
• Able to align creative thinking with business and brand objectives.
• Proven project and stakeholder management across multiple markets.

Responsibilities

• Develop and execute regional communications and PR strategies to strengthen brand reputation and visibility.
• Identify media opportunities and craft compelling story angles about brands, destinations, and partnerships.
• Oversee regional press materials, pitches, announcements and leadership messaging.
• Collaborate with Area hotels and HQ to ensure messaging alignment and regional amplification.
• Provide creative direction for regional content and ensure consistency with brand positioning.
• Partner with internal teams and agencies to translate concepts into engaging campaigns and assets.
• Monitor campaign effectiveness and share learnings to improve future campaigns.
• Support crisis communications with holding statements and stakeholder messaging in coordination with HQ.

Skills

Campaign development

Brand communications

Public relations

Storytelling

Media relations

Content strategy

Project management

Stakeholder management

Education

Degree in Marketing, Communications, Public Relations, Journalism

Job description

Shangri-La Group in Singapore seeks a Senior Regional Executive to lead regional campaigns and communications, translating brand priorities into compelling stories across markets with a focus on integrated paid, owned and earned channels.

You will work with regional and HQ teams, hotels and agencies to create engaging narratives, manage media relations, and align messaging with business objectives while guiding content and creative development for regional programs.