Marketing Executive

Shangri-La Group; Singapore; On-site; SGD 42,000 - 60,000; Full time

Job summary

Shangri-La Singapore is seeking a creative Marketing Executive (F&B Marketing) to plan and execute integrated marketing and communications initiatives across our award-winning restaurants, bars, and dining concepts. You will help craft compelling campaigns, align content with brand standards, and drive guest engagement across digital and offline channels.

The role requires collaboration with chefs, restaurant managers, and external vendors, with responsibilities spanning content creation,

Qualifications

• Diploma or Degree in Marketing, Communications, Hospitality, or a related field.
• 1 to 3 years of marketing experience, preferably within hospitality, F&B, retail, or lifestyle industries.
• Good understanding of social media platforms, digital marketing, and content management systems.
• Strong written and verbal communication skills with excellent copywriting abilities.
• Highly organised with the ability to manage multiple projects simultaneously.

Responsibilities

• Plan and execute marketing campaigns for restaurants, bars, festive promotions, and special events.
• Develop marketing calendars aligned with business objectives and seasonal opportunities.
• Coordinate creative production, including photography, videography, artwork, menus, and promotional materials.
• Monitor campaign performance and prepare post-campaign reports with recommendations.
• Create engaging content for press releases, website articles, EDMs, social media, and marketing collateral.
• Maintain accurate content across digital and offline platforms.
• Manage day-to-day social media content planning and publishing.
• Support paid digital campaigns alongside agencies and internal stakeholders.
• Build relationships with media, influencers, and strategic partners.

Skills

Social media management

Copywriting

Campaign planning

Project management

Creative thinking

Education

Marketing degree

Marketing diploma

Tools

Adobe Creative Suite

Canva

Job description

At Shangri-La Singapore we are a heart-warming family. We share something powerful – our genuine care and respect for others. Our strength lies beyond our harmonious surroundings and hideaway locations. It lies in our core values that guide us to treat each and every one with honour, as kin, as family. We strive to be the preferred employer by providing great benefits, tranquil and sincere working environment, work-life balance and effort recognitions.

Set in 15 acres of lush greenery just minutes from the vibrant Orchard Road shopping belt, the Shangri-La Hotel, Singapore is a tranquil, sophisticated urban retreat whether travelling for business or leisure. It features 792 luxurious guestrooms and suites across three distinct wings, which include unique family-themed rooms, supported by a host of dedicated family-focused amenities.

Are you passionate about food, hospitality, and storytelling? We are looking for a creative and driven Marketing Executive (F&B Marketing) to support the planning and execution of integrated marketing and communications initiatives across our award-winning restaurants, bars, and dining concepts.

Key Responsibilities

Marketing & Campaigns

• Plan and execute marketing campaigns for restaurants, bars, festive promotions, and special events.
• Develop marketing calendars aligned with business objectives and seasonal opportunities.
• Coordinate creative production, including photography, videography, artwork, menus, and promotional materials.
• Monitor campaign performance and prepare post-campaign reports with recommendations.

Communications & Content

• Create engaging content for press releases, website articles, EDMs, social media, and marketing collateral.
• Ensure all communications are aligned with brand standards and messaging.
• Maintain accurate and up-to-date content across digital and offline platforms.

Social Media & Digital Marketing

• Manage day-to-day social media content planning and publishing.
• Support the execution of paid digital campaigns alongside agencies and internal stakeholders.
• Monitor engagement metrics and identify opportunities to grow audience reach.
• Update website content and online listings as required.

Public Relations & Partnerships

• Build relationships with media, influencers, content creators, and strategic partners.
• Coordinate media tastings, influencer visits, launches, and promotional events.
• Track media coverage and support monthly PR reporting.

Marketing Operations & Reporting

• Collaborate with chefs, restaurant managers, and operational teams to support marketing initiatives.
• Coordinate with external vendors, designers, photographers, and printers.
• Assist with budget tracking, invoice processing, and administrative support.
• Monitor marketing KPIs, analyse market trends, and prepare reports for management.

Requirements

• Diploma or Degree in Marketing, Communications, Hospitality, or a related field.
• 1 to 3 years of marketing experience, preferably within hospitality, F&B, retail, or lifestyle industries.
• Good understanding of social media platforms, digital marketing, and content management systems.
• Strong written and verbal communication skills with excellent copywriting abilities.
• Highly organised with the ability to manage multiple projects simultaneously.
• Creative, proactive, detail-oriented, and able to thrive in a fast-paced environment.
• Experience in photography, videography, content creation, Adobe Creative Suite, or Canva will be advantageous.

What We're Looking For

• A genuine passion for food, beverage, and hospitality.
• A collaborative team player who enjoys working across departments.
• Commercial awareness and an understanding of customer engagement and revenue-driving initiatives.
• Flexibility to support events, media engagements, and campaign launches when required.

Find your Shangri-La at Shangri-La.