Executive / Senior Executive, Digital Marketing

SHANGRI-LA HOTEL LIMITED; Singapore; Presencial; SGD 40 000 - 60 000; Tempo integral

Resumo da oferta

Shangri-La Singapore is seeking a dynamic Marketing Executive to plan and execute marketing initiatives, boosting brand visibility and footfall. The role requires creative thinking, strong organization, and proficiency in both digital and on-ground strategies.

You will coordinate digital campaigns, content, and analytics to support growth and brand consistency across channels. The successful candidate will manage social channels, collaborate with internal teams and external agencies, and

Qualificações

• Degree in marketing, communications or related field with 2–3 years of digital marketing experience.
• Experience in digital, online marketing, social media and web management is required.
• Familiarity with design tools (Canva) and video editing software is preferred.

Responsabilidades

• Oversee digital marketing activities for Shangri-La Singapore across social channels and campaigns.
• Support and steer digital marketing performance to meet marketing goals.
• Ensure integrated online and offsite presence including SEO/SEM, social media, and web analytics.
• Develop and execute integrated online media strategies and campaigns.

Conhecimentos

Digital marketing

Social media management

Content planning

SEO/SEM

Analytical thinking

Team collaboration

Formação académica

Relevant degree

Ferramentas

CANVA

Adobe Premiere Pro

CapCut

Adobe Analytics

CMS

Descrição da oferta de emprego

At Shangri-La Singapore we are a heart-warming family. We share something powerful – our genuine care and respect for others. Our strength lies beyond our harmonious surroundings and hideaway locations. It lies in our core values that guide us to treat each and every one with honour, as kin, as family. We strive to be the preferred employer by providing great benefits, tranquil and sincere working environment, work-life balance and effort recognitions.

Set in 15 acres of lush greenery just minutes from the vibrant Orchard Road shopping belt, the Shangri-La Hotel, Singapore is a tranquil, sophisticated urban retreat whether travelling for business or leisure. It features 792 luxurious guestrooms and suites across three distinct wings, which include unique family-themed rooms, supported by a host of dedicated family-focused amenities.

We are seeking a dynamic and driven Marketing Executive to support the planning and execution of marketing initiatives that enhance brand visibility, drive footfall, and support business growth. This role requires a creative thinker with strong organisational skills and a keen understanding of both digital and on-ground marketing strategies.

Key Responsibilities

• Oversee the digital marketing of Shangri-La Singapore from managing social channels content, to performance monitoring, and AI overview so as to strengthen Shangri-La Singapore presence on digital.
• Support and steer digital marketing performance development and monitoring to deliver overall marketing communication goals.
• Ensure integrated online and offsite online presence (web marketing onsite content, maintenance), web marketing offsite, search engine optimisation, search engine marketing, performance marketing, social media marketing, mobile marketing, communities, web analytics, ecommerce.
• Develop and execute integrated online media strategy and campaigns.

• Responsible for management of Company websites, micro-sites and other digital platform by liaising with HQ, markets, internal team and external agencies to ensure up-to-date information on the website, rollout of new online product/brand showroom and other activities are line with the brand guideline and optimised for SEO and AI SEO.
• Identify new media/digital communications platforms, and evaluate media opportunities.
• Plan and execute online media such as, but not limited to Display, SEM, Retargeting, Video to promote brand and launches.
• Manage day-to-day operations, feedbacks and complains across social media channels.
• Ensure up-to-date content on all communication channels, including global marketing platform.
• Support in management reporting.
• Support in any other tasks in the Marketing division to achieve the overall objectives of the team.

REQUIREMENTS

• Relevantdegree education with at least2 to 3 years’ experience in digital, online marketing, social media and web management.
• Understanding of general brand or marketing communications tactics.
• Knowledge and experience in basic design software such as Canva, video editing programmes such as Adobe Premier Pro and CapCut.
• Experience in using website CMS and updating systems.
• Experience with AI and/or Analytics tools such as Adobe Analytics would be an added advantage
• Diligent, proactive, attention to detail, open-minded.
• Strong interpersonal and project management skills.
• Prior experience steering social media channels would be useful.
• Team player, and the ability to work under pressure and against deadlines.

Find your Shangri-La at Shangri-La.