Senior Product Marketing Manager

NetEase Games; Singapore; On-site; SGD 42,000 - 68,000; Full time

Job summary

NetEase Games is hiring a Game Community Operations Executive to expand overseas gaming communities and manage partner channels. You will identify community owners and admins across Discord, Reddit, Telegram, and game forums to grow user engagement, GMV, and ROI.

In this role, you will design partnership models, manage outreach, and build a scalable resource library with SOPs. English is used as the working language, and prior overseas community experience is a plus.

Qualifications

• Bachelor's degree or above.
• Proven ability to build partnerships from scratch.
• Strong knowledge of overseas gaming communities (Discord, Reddit, Telegram, Facebook Groups).
• Proficient in English as working language.

Responsibilities

• Expand and operate overseas game communities and channels to drive growth.
• Identify and partner with admins, owners, and core players across platforms.
• Design and execute partnership models to secure long-term output.
• Plan growth campaigns around launches and updates; track traffic, payments, conversions.
• Build a community resource library and SOPs; explore AI tools to improve outreach.

Skills

Cold outreach

Business communication

Relationship management

Partnership development

Education

Bachelor's degree

Job description

About the Role
We are looking for a Game Community Operations Executive to expand and manage our overseas gaming community channels. You will identify and partner with community owners and core player organisers across major platforms, design collaboration models that drive user growth, GMV and ROI, and build a scalable community resource base.

Key Responsibilities

• - Expand and operate overseas game communities and community channels; continuously source new partnership resources to drive user growth, GMV and ROI.
• - Identify and build relationships with community owners, admins, and core player organisers across Discord, Reddit, Facebook Groups, Telegram, and game forums.
• - Design and execute partnership models — including CPS deals, exclusive offers, community events, and bot integrations — to secure long-term, stable output from partners.
• - Plan community growth campaigns around new game launches, version updates, and trending game topics; track traffic, payment, and conversion performance.
• - Build and maintain a community resource library and partnership SOPs; explore AI and bot tools to improve outreach and operational efficiency.

Requirements

• - Bachelor's degree or above.
• - Strong cold outreach, business communication, and relationship management skills, with a proven ability to build partnerships from scratch.
• - Good understanding of overseas gaming community ecosystems (e.g., Discord, Reddit, Telegram, Facebook Groups, game forums).
• - Able to use English as a working language.

Good to Have

• - Experience in overseas community operations, partnerships, affiliate marketing, KOL/KOC engagement, or game operations.
• - Existing community or partnership resources in European or North American markets.
• - Avid gamer with strong familiarity with overseas player culture.