Global Content Marketing Specialist

DEQU PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

DEQU PTE. LTD. in Singapore is seeking a content marketing professional who will plan, write, localise and measure content for international social platforms, connecting with players across cultures.

You will work with design, video, product and operations teams to shape campaigns for TikTok, Instagram, YouTube, Facebook, X/Twitter, Reddit and similar channels, across multiple markets.

Qualifications

• Plan overseas content marketing and calendar management.
• Coordinate with internal teams and overseas creators.
• Ability to derive topics from product values and user trends.
• Strong English communication and coordination skills.
• Familiarity with major social platforms (TikTok, Instagram, YouTube, Facebook, X, Reddit).
• Sensitivity to cultural differences across markets.

Responsibilities

• Plan and run overseas content marketing, set themes and schedules.
• Shape platform-specific plans for TikTok, Instagram, YouTube, Facebook, X, Reddit, etc.
• Write and polish English posts and scripts with localisation.
• Liaise with overseas creators and track output after launch.
• Monitor content performance and propose concrete improvements.
• Stay informed on overseas content trends and competitor moves.

Skills

Content marketing

English proficiency

Chinese language

Social platforms

Cross-cultural

Content localisation

Job description

Aboutthe Role

You’llhelp shape what we publish on international social platforms — planning,writing, localising, and measuring content that connects with players acrosscultures.

Therole centres on our key gaming markets with support from design, video,product, and operations teammates.

WhatYou’ll Do

1. 1.Planand run our overseas content marketing — setting themes, mapping releaseschedules, and maintaining the content calendar.
2. 2.Helpshape platform-specific plans for TikTok, Instagram, YouTube, Facebook, X(Twitter), Reddit, and similar channels.
3. 3.Writeand polish English social posts, short-form video scripts, and creative briefsfor creators, including content localisation.
4. 4.Supportliaison with overseas creators, KOLs, and KOCs; follow up on co-created contentoutput and how it performs after launch.
5. 5.Monitorcontent performance, tidy up the data and feedback, and turn it into reviewswith concrete improvement ideas.
6. 6.Stayacross overseas content trends,overseas content trends, competitor moves, usersdiscussions, and suggest where we go next.

WhatWe’re Looking For

1. 1.Around2–5 years of relevant experience, although graduates with relevant internshipexperience are also welcome.
2. 2.GoodEnglish communication and coordination skills to work smoothly with bothinternal teams and external creators, and working Chinese required forcross-team collaboration.
3. 3.Familiaritywith international content platforms including TikTok, Instagram, YouTube,Facebook, X (Twitter), and Reddit.
4. 4.Abilityto derive content topics from product value propositions, user needs, andtrending conversations.
5. 5.Sensitivityto cultural differences, content styles, and user expression across markets.
6. 6.Interestin games, mobile apps, online entertainment, and youth culture.

WhatWould Give You an Edge

1. 1.Contentcreation experience tied to gaming, apps, ACG, online entertainment, oryouth-facing brands.
2. 2.Hands-onwork with content calendars, performance reviews, or competitor content analysis.
3. 3.Experiencewith writing English short-form video scripts, social copy, and creator briefs.
4. 4.Workedwith overseas KOL/KOC or creators.
5. 5.Markets:North America & Europe, Southeast Asia, Japan & Korea, the Middle East,or Latin America.