Senior Product Marketing Lead - Education Programs

National University of Singapore; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading educational institution in Singapore is seeking a full-time Product Marketing professional to enhance its Education Programme portfolio. This role focuses on developing marketing strategies, executing integrated campaigns, and analyzing performance metrics to drive enrolment and revenue growth. Ideal candidates should have a recognized bachelor’s degree in marketing or a related field, with 5 to 7 years of relevant experience, especially in higher education, and familiarity with CRM tools like Salesforce.

Qualifications

• 5-7 years of progressively responsible marketing experience, preferably in higher education.
• Experience in a marketing agency including campaign planning.
• Strong analytical mindset with experience using CRM and analytics platforms.

Responsibilities

• Develop and implement marketing strategies for education programmes.
• Plan and execute integrated multi-channel campaigns.
• Track, analyze, and report on key marketing KPIs.

Skills

Marketing strategy development

Integrated marketing campaigns

Data analytics

Salesforce CRM

Client servicing

Education

Bachelor's degree in marketing or related discipline

Tools

Salesforce

Google Analytics

Job description

A leading educational institution in Singapore is seeking a full-time Product Marketing professional to enhance its Education Programme portfolio. This role focuses on developing marketing strategies, executing integrated campaigns, and analyzing performance metrics to drive enrolment and revenue growth. Ideal candidates should have a recognized bachelor’s degree in marketing or a related field, with 5 to 7 years of relevant experience, especially in higher education, and familiarity with CRM tools like Salesforce.