Senior Product Manager

Tanda Development Pte.Ltd; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Tanda Development Pte.Ltd. is seeking a Senior Product Manager to own the fire alarm product line across six overseas regions, driving long-term plans and annual roadmaps based on market research and competitive intelligence.

You will define the portfolio by system type and regional versions, manage lifecycle including NPI, iterations, and mass production readiness, and collaborate with R&D on baselines and validation tests. A strong background in hardware and embedded software is essential.

Qualifications

• Bachelor's degree or higher in electronics, automation, or related field; 5+ years in hardware product management.
• 3+ years of overseas market product experience; fluent English and Chinese for communication.
• Based in Singapore; travel approx. 30% to Shenzhen, Qinhuangdao, and overseas markets; Singapore work pass eligibility.

Responsibilities

• Own the fire alarm product line across multiple regions; develop 3-year plans and annual roadmaps.
• Define portfolio by system type, controller capacity, detector type and regional versions; manage lifecycle.
• Convert market needs into MRD/PRD; lead feasibility, cost, certification, and ROI assessments.

Skills

Overseas PM

Fire alarm domain

Roadmapping

Cross-region comms

Education

Fire protection engineering

Bachelor's degree in engineering

Tools

MS Office

ERP systems

Job description

Tanda is looking for a Senior Product Manager to join our rapidly expanding team. We invite candidates with an entrepreneurial and motivated mindset, as well as a keen interest in the fire safety industry, to apply.

Responsibilities

• Own the fire alarm product line across six overseas regions (Southeast Asia, Middle East, South Asia, South America, Africa, and Europe/Central Asia), developing three-year plans and annual roadmaps based on market research, standards, application scenarios, and competitor intelligence.
• Define the product portfolio and positioning by system type, controller capacity, detector type, and regional versions, while managing the full lifecycle including NPI, iteration, phase-out, and backward compatibility.
• Establish a unified demand pool, convert market needs into MRD/PRD, and lead project initiation with feasibility, cost, certification, and ROI assessment for approval.
• Collaborate closely with domestic R&D on requirement baselines, milestone tracking, stage reviews, and real-scenario validation, including standard fire tests and environmental testing.
• Drive certification planning and execution (EN 54/CPR, UL/FM, LPCB/VdS, ISO 7240, and local approvals), ensuring certificates are obtained before launch and maintained thereafter.
• Coordinate with domestic factories on mass-production readiness, cost and margin tracking, supply risk, and certification-related factory audits.
• Support go-to-market activities, including launch planning, pricing and channel recommendations, sales enablement, training, and key bid support.
• Close the loop on field issues through root-cause analysis and corrective actions, elevate life-safety risks, and maintain a product issue library to feed continuous improvement.
• Contribute to building product management processes, templates, and review mechanisms as a product line lead within the Overseas Product & Data Department.

Qualifications

• Bachelor's degree or above in electronics, automation, communications, electrical engineering, fire protection engineering, safety engineering, or a related science/engineering field (marketing or MBA background preferred); 5+ years of hardware product management experience, including 3+ years in fire alarm or fire electronic systems, with independent ownership of a product line or full-cycle leadership of at least 2 products from initiation and certification to mass production and launch.
• 3+ years of overseas market product or business experience, familiar with distributor, fire engineering contractor, system integrator, and consultant-driven project-based sales models; fluent Chinese for domestic R&D and factory communication, and English as a working language for documentation, training, certification, and customer communication.
• Based in Singapore, accepting approximately 30% travel (Shenzhen, Qinhuangdao, and overseas regional markets) and cross-time-zone communication; must hold or be eligible to apply for a Singapore work pass.
• Solid knowledge of hardware and embedded software development processes (IPD or stage-gate), with the ability to independently write MRD/PRD and organize reviews; strong understanding of fire alarm system architecture—controllers, loop bus and addressing, detectors, manual call points, sounders/beacons, I/O modules, and linkage control—and the differences between conventional, addressable, and wireless systems.
• Familiarity with major overseas standards and certifications (EN 54 series and EU CPR, UL/FM, LPCB/VdS, ISO 7240), system design codes such as NFPA 72 and BS 5839, and certification testing, factory audits, and certificate maintenance; understanding of BOM cost, manufacturing processes, yield, and supply chain, with the ability to complete pricing, sales forecasting, and gross margin analysis.
• Proficiency in quality problem analysis methods (8D, 5Why, fishbone diagrams) and in Office and project management tools.