Data Manager

Tanda Development Pte.Ltd; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

Tanda Development Pte.Ltd in Singapore is seeking a Data Manager to lead market research, data analytics, and competitive intelligence across regional markets. You will build dashboards and data pipelines, integrate cross-functional data, and drive data-driven product and strategy decisions.

The candidate should be fluent in English and Chinese, based in Singapore, with proficiency in Excel, SQL, and Power BI or Tableau, and capable of handling PDPA compliance and market sizing tasks.

Qualifications

• Bachelor's degree or above in a relevant field.
• 3+ years of experience in market research or competitive intelligence with overseas exposure.
• Fluent in Chinese and English, able to handle bilingual data and reports.
• Based in Singapore with travel up to 10-15% and Singapore work pass eligibility.
• Proficient in Excel (pivot tables, Power Query, modeling) and able to use SQL for data extraction.
• Skilled in at least one visualization tool (Power BI or Tableau).
• Solid knowledge of market research methods: sizing, pricing, channels, benchmarking, SWOT.

Responsibilities

• Build and maintain market profiles for multiple regions, deliver annual reports and quarterly briefings.
• Establish a competitor database and provide monthly updates and alerts.
• Integrate order, shipment, pricing, and customer data to build dashboards tracking sales and pricing.
• Provide market sizing, target price bands, and forecasts to support planning and initiatives.
• Define data definitions, maintain a data dictionary, and manage external data sources.
• Ensure PDPA compliance and use of lawful data sources; share insights with product and sales teams.

Skills

Market research

Competitive intelligence

Business data analysis

Bilingual Chinese/English

Excel

SQL

Power BI

Tableau

Market sizing

SWOT analysis

Education

Bachelor's degree or above

Tools

Excel

Power BI

SQL

Job description

Tanda is looking for a Data Manager to join our rapidly expanding team. We invite candidates with an entrepreneurial and motivated mindset, as well as a keen interest in the fire safety industry, to apply.

Responsibilities

• Build and maintain market profiles for key countries across six regions (Southeast Asia, Middle East, South Asia, South America, Africa, and Europe/Central Asia)-covering market size and growth, application scenarios, channel structure, price bands, major brand landscape, certification and import policies and deliver annual market reports, quarterly regional briefings, and ad-hoc research on new countries, new channels, and new product initiatives.
• Establish and maintain a competitor database (models, technical parameters, certifications, prices, channel layout, new launches, and promotions), issue monthly competitor updates, raise timely alerts on major events, and support product managers with benchmarking, including sourcing competitor samples for teardown and testing.
• Integrate order, shipment, pricing, customer, and channel data to build business analysis dashboards tracking sales achievement, price execution, and customer structure by region, country, customer, and model; review new product performance against forecasts and provide structured analysis of field issues and complaints to support quality improvement.
• Provide market sizing, target price bands, competitor benchmarking, and sales forecasts to support product line planning and project initiation, contribute the market analysis section of initiation reports, and deliver data analysis and scenario modeling for annual planning, budgeting, and major adjustments.
• Define unified metric definitions, data calibers, and update frequencies; maintain a data dictionary; manage external data source procurement and renewal; build and maintain data storage and visualization tools (e.g., Excel, Power BI) to drive report automation.
• Ensure data acquisition and use comply with Singapore's PDPA and all data source terms, and obtain competitor intelligence only through public or legitimate commercial channels.
• Establish intelligence collection mechanisms with regional sales teams (feedback templates, key information escalation), participate in major industry exhibitions (e.g., Intersec, IFSEC, Security Essen), and maintain the department knowledge base to share market insights with product and sales teams.

Qualifications

• Bachelor's degree or above in statistics, economics, data science, marketing, international trade, information management, or a related field.
• 3+ years of experience in market research, competitive intelligence, or business data analysis, including overseas market research experience; a background in manufacturing, electronics, or security is preferred.
• Fluent in Chinese and English, able to read and write English reports directly and handle bilingual data and materials.
• Based in Singapore, accepting approximately 10%-15% travel; must hold or be eligible to apply for a Singapore work pass.
• Proficient in Excel (pivot tables, Power Query, common functions, and modeling), able to use SQL for data extraction and processing, and skilled in at least one visualization tool (Power BI or Tableau) to independently build analysis dashboards.
• Solid command of common market research methods—market sizing (top-down and bottom-up), price band analysis, channel analysis, competitor benchmarking, and SWOT—and familiarity with key secondary data sources such as customs data platforms, industry research reports, company annual reports, and major regional e-commerce platforms (e.g., Amazon, Shopee, Lazada, Noon, Mercado Libre, Jumia).
• Able to understand hardware product technical parameters and quickly learn security product knowledge.