Senior Paid Search Lead: Growth & ROAS

Magic, Inc; Singapore; On-site; SGD 90,000 - 140,000; Full time

Benefits offered by this job

Permanent Work-From-Home Forever!

Mental health support

Monthly Town Hall

Job summary

Magic, Inc. is seeking a skilled Paid Search Manager to own and scale Google Ads and Microsoft Ads programs. You will manage a combined monthly budget of $225K-$250K+, overseeing bidding, campaign structure, and optimization to drive revenue growth.

You will utilize tROAS bidding, asset-focused PMax strategies, and performance testing across Branded, Non-Branded, and Demand Gen campaigns. Collaboration with Creative and Analytics teams is essential for success.

Qualifications

• 4-6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts.
• Directly managing paid search budgets of $150K+ per month with strict performance goals.
• Deep, practical expertise with target ROAS (tROAS) bidding and Smart Bidding mechanics.
• Experience with non-branded search, PMax, and Demand Gen campaigns.

Responsibilities

• End-to-End Ownership: Strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts for revenue growth.
• Bidding Strategy & Budget Allocation: Manage automated bidding strategies (tROAS, Maximize Conversion Value) balancing spend across channels.
• Campaign Execution & Optimization: Structure and refine Branded/Non-Branded campaigns with high relevance and efficiency.
• Optimize PMax campaigns using asset groups, audience signals, negative keywords, and placements.
• Scale Demand Gen campaigns across YouTube, Discover, and Gmail.

Skills

Paid search management

tROAS bidding

GA4

Excel/Google Sheets

Google Ads

Microsoft Ads

Tools

GA4

GTM

Conversion pixels

Server-side tracking

Enhanced conversions

SA360

Marin

Kenshoo/Skai

Job description

Magic, Inc. is seeking a skilled Paid Search Manager to own and scale Google Ads and Microsoft Ads programs. You will manage a combined monthly budget of $225K-$250K+, overseeing bidding, campaign structure, and optimization to drive revenue growth.

You will utilize tROAS bidding, asset-focused PMax strategies, and performance testing across Branded, Non-Branded, and Demand Gen campaigns. Collaboration with Creative and Analytics teams is essential for success.