Head of Paid Acquisition & Growth

Trust Bank; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

Trust Singapore seeks a Senior Performance Marketing Lead to own the paid acquisition engine, spanning search, social, app install campaigns and programmatic activity. You will set strategy, budget, and a roadmap while driving efficiency and ROAS across channels.

You will partner with Growth, Partnerships, Data, Finance and Compliance to ensure compliant, scalable growth while managing a team of specialists and external partners.

Qualifications

• 10+ years in performance or growth marketing.
• Experience leading paid acquisition strategy at a consumer app, e-commerce, fintech, or digital-first brand.
• Strong command of mobile measurement partners (AppsFlyer or Adjust), SKAN/ATT and attribution methodology.
• Comfortable with SQL and data analysis to translate data into investment recommendations.
• Bachelor's degree in marketing, business, economics, or equivalent experience.

Responsibilities

• Define and own paid acquisition strategy, budget, and long-term roadmap for paid channels.
• Manage multi-channel campaigns across Google, Meta, TikTok, Apple Search Ads and programmatic/DSP platforms.
• Own attribution and analytics, including MMP config and privacy-focused frameworks.
• Collaborate with Growth, Partnerships, Product, Finance, and Compliance to align campaigns with regulations.
• Lead a small team of specialists and oversee agency partners.

Skills

Performance marketing

Paid acquisition strategy

Mobile measurement

SQL & analytics

Stakeholder management

MAS guidelines

Education

Bachelor's degree in marketing/business/economics

Tools

AppsFlyer

Adjust

GA4

SKAN/ATT

Python

Job description

Trust Singapore seeks a Senior Performance Marketing Lead to own the paid acquisition engine, spanning search, social, app install campaigns and programmatic activity. You will set strategy, budget, and a roadmap while driving efficiency and ROAS across channels.

You will partner with Growth, Partnerships, Data, Finance and Compliance to ensure compliant, scalable growth while managing a team of specialists and external partners.