Growth Marketing Strategist: Paid Acquisition & Optimization

Fuku; Singapore; On-site; SGD 33,000 - 50,000; Full time

Job summary

Fuku is seeking a Growth Marketing Executive who blends hands-on paid acquisition with a deep understanding of customer needs. You will work directly with clients to translate objectives into campaigns that drive measurable growth.

You will manage SEM campaigns, optimize Google Ads, review journeys, and collaborate with content and design teams to improve traffic, leads, and conversions, while supporting SEO initiatives.

Qualifications

• Hands-on SEM/Google Ads management experience.
• Ability to analyse campaign data and make data-driven decisions.
• Proven ability to communicate with clients and understand their business needs.
• Strong understanding of digital customer acquisition funnels.

Responsibilities

• Develop and execute customer acquisition initiatives across paid search and other digital channels.
• Manage Google Ads campaigns, continually improving traffic quality, leads and conversions.
• Review customer journeys and campaign results to identify gaps and opportunities for growth.
• Meet with clients to understand their business, audience, priorities and concerns.
• Translate client objectives into actionable campaign plans and recommendations.
• Experiment with keywords, messaging, audiences, and landing page approaches to improve results.
• Analyse campaign and conversion data to determine what works and where to improve.
• Collaborate with internal teams on campaign execution, content, creatives, and landing page requirements.
• Support SEO initiatives to strengthen overall search visibility.

Skills

Google Ads

SEM campaigns

Data analysis

Client communication

Lifecycle understanding

SEO awareness

Tools

Google Ads

Job description

Fuku is seeking a Growth Marketing Executive who blends hands-on paid acquisition with a deep understanding of customer needs. You will work directly with clients to translate objectives into campaigns that drive measurable growth.

You will manage SEM campaigns, optimize Google Ads, review journeys, and collaborate with content and design teams to improve traffic, leads, and conversions, while supporting SEO initiatives.