Senior Marketing Specialist

razer; Singapore; Sur place; SGD 90 000 - 150 000; Plein temps

Résumé du poste

Razer is seeking a dynamic marketer to lead and execute global marketing campaigns across digital, social, and community channels from Singapore. You will coordinate regional initiatives, guide creative teams, and ensure assets align with our global branding strategy.

You will monitor performance, analyze market trends, and collaborate with external partners to strengthen player engagement and brand visibility across gaming communities.

Responsabilités

• Lead the planning and execution of global marketing campaigns across digital, social, and community channels.
• Coordinate marketing initiatives across multiple regions and cross-functional teams aligning with global publishing strategies.
• Manage multiple projects simultaneously ensuring campaign timelines, deliverables, and assets are on schedule.
• Collaborate with Creative teams to develop high-quality marketing assets, visuals, trailers, and promos.
• Provide creative direction to ensure marketing materials align with brand positioning and resonate with audiences.
• Monitor campaign performance, market trends, and competitor activities to refine strategies.

Description du poste

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work , offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

• Lead the planning and execution of global marketing campaigns across digital, social, and community channels.
• Coordinate marketing initiatives across multiple regions and cross-functional teams, ensuring alignment with global publishing strategies.
• Manage multiple projects simultaneously, ensuring campaign timelines, deliverables, and assets are executed on schedule.
• Collaborate closely with Creative teams to develop high-quality marketing assets, including key visuals, trailers, and promotional materials.
• Provide creative direction and campaign guidance to ensure marketing materials align with brand positioning and resonate with target audiences.
• Monitor campaign performance, market trends, and competitor activities to identify opportunities and refine marketing strategies.
• Track and evaluate campaign outcomes using brand awareness, engagement, and community growth metrics to inform future marketing strategies.
• Collaborate with external partners, including agencies, creators, and community partners, to support marketing campaigns and brand initiatives.
• Drive initiatives that strengthen player engagement and brand visibility across social platforms and gaming communities.

Pre-Requisites :

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?