Performance Marketing Specialist

Razer; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Razer is seeking a data-driven User Acquisition Lead to drive growth for its global game portfolio. You will plan, execute, and optimize UA campaigns across soft launches, launches, and live operations to meet growth targets.

Lead budget allocation, channel mix, and scaling strategies while collaborating with product, analytics, and creative teams to ensure alignment with game goals. Manage external agency relationships and deliver measurable ROI.

Responsibilities

• Own and lead the global user acquisition strategy across multiple game titles and markets.
• Define UA budget allocation, channel mix, and scaling strategy based on CPI, LTV, ROAS, and growth targets.
• Develop UA plans across different stages of the game lifecycle (soft launch, launch, and live operations).
• Identify scaling opportunities and adjust strategies in real time to maximize growth efficiency.
• Drive creative iteration and A/B testing strategies to improve ad performance and campaign scalability.
• Analyze marketing performance data and translate insights into actionable growth strategies.
• Develop dashboards and performance reports to track campaign efficiency and ROI.
• Collaborate with product, analytics, marketing, and creative teams to align UA strategies with game goals.
• Manage relationships with external agencies, advertising partners, and marketing platforms.
• Ensure marketing initiatives are aligned with overall publishing and growth objectives.

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Razer Game Services is seeking a data-driven and strategic User Acquisition Lead to drive user acquisition and scalable growth across its global game portfolio. The role will lead the planning, execution, and optimization of user acquisition campaigns to support global game launches.

• Own and lead the global user acquisition strategy across multiple game titles and markets.
• Define UA budget allocation, channel mix, and scaling strategy based on CPI, LTV, ROAS, and growth targets.
• Develop UA plans across different stages of the game lifecycle (soft launch, launch, and live operations).
• Identify scaling opportunities and adjust strategies in real time to maximize growth efficiency.
• Drive creative iteration and A/B testing strategies to improve ad performance and campaign scalability.
• Analyze marketing performance data and translate insights into actionable growth strategies.
• Develop dashboards and performance reports to track campaign efficiency and ROI.
• Collaborate with product, analytics, marketing, and creative teams to align UA strategies with game goals.
• Manage relationships with external agencies, advertising partners, and marketing platforms.
• Ensure marketing initiatives are aligned with overall publishing and growth objectives.

Pre-Requisites :

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?