Performance Marketing Specialist

Razer (Asia-Pacific) Pte. Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Razer is seeking a data-driven User Acquisition Lead to drive scalable growth across its global game portfolio. You will plan, execute, and optimize UA campaigns supporting launches and ongoing live operations across multiple markets.

As the owner of the global UA strategy, you will allocate budgets, select channels, and scale performance based on CPI, LTV, ROAS, and growth targets. Collaboration with analytics, product and marketing teams is essential.

Responsibilities

• Lead the planning, execution, and optimization of user acquisition campaigns to support global game launches.
• Own and lead the global user acquisition strategy across multiple game titles and markets.
• Define UA budget allocation, channel mix, and scaling strategy based on CPI, LTV, ROAS, and growth targets.
• Develop UA plans across different stages of the game lifecycle (soft launch, launch, and live operations).
• Drive creative iteration and A/B testing strategies to improve ad performance and campaign scalability.
• Analyze marketing performance data and translate insights into actionable growth strategies.
• Develop dashboards and performance reports to track campaign efficiency and ROI.
• Collaborate with product, analytics, marketing, and creative teams to align UA strategies with game goals.
• Manage relationships with external agencies, advertising partners, and marketing platforms.

Skills

User Acquisition

Campaign optimization

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

Razer Game Services is seeking a data-driven and strategic User Acquisition Lead to drive user acquisition and scalable growth across its global game portfolio. The role will lead the planning, execution, and optimization of user acquisition campaigns to support global game launches. Own and lead the global user acquisition strategy across multiple game titles and markets. Define UA budget allocation, channel mix, and scaling strategy based on CPI, LTV, ROAS, and growth targets. Develop UA plans across different stages of the game lifecycle (soft launch, launch, and live operations). Identify scaling opportunities and adjust strategies in real time to maximize growth efficiency. Drive creative iteration and A/B testing strategies to improve ad performance and campaign scalability. Analyze marketing performance data and translate insights into actionable growth strategies. Develop dashboards and performance reports to track campaign efficiency and ROI. Collaborate with product, analytics, marketing, and creative teams to align UA strategies with game goals. Manage relationships with external agencies, advertising partners, and marketing platforms. Ensure marketing initiatives are aligned with overall publishing and growth objectives.

Pre-Requisites

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?

At Razer, you'll be at the forefront of the most exciting industry in the world: gaming. As gaming evolves, so does the ecosystem that powers it: hardware, software and services. Guided by our mission "For Gamers. By Gamers.", we create cutting-edge products and experiences that define the ultimate gameplay. Staying true to our mission, we're relentlessly pushing boundaries and leading the charge in AI for gaming, shaping the future of the industry. At Razer, you won't just witness this evolution; you'll help drive it. Joining Razer means being part of a global mission to bring gamers closer to the games they love. Whether you're crafting the next generation of gaming gear or powering our global operations behind the scenes, you'll take on meaningful work in a truly international, cross-cultural environment. The journey toward Being Phenomenal isn't always easy, but gamers excel through teamwork, grit, and problem-solving. Our people are what make Razer exceptional. Together, we'll take Razer to even greater heights. Razer is proud to be certified a Great Place to Work in both the United States and Singapore, and recognized as a Singapore Top Employer by the Top Employer Institute, reflecting our commitment to making your journey here a rewarding one. Equal Opportunity Employer At Razer, we believe diverse teams build better ideas and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected by the laws of the countries we operate in. We also provide reasonable accommodations where needed - including for disability or religious practices - so every team member can perform and contribute at their best.