Regional Marketing Director, APAC

Razer (Asia-Pacific) Pte. Ltd; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

Razer is seeking a senior regional marketing leader to drive marketing strategy and execution across Asia-Pacific. The role involves leading cross-functional teams, shaping regional campaigns, and ensuring alignment with global objectives to maximize growth and brand impact.

You will collaborate with regional and global partners, manage budgets, and guide initiatives from concept through performance review.

Responsibilities

• Objective based leadership role measured by key results: responsible for development and execution of regional marketing strategies and overseeing daily activities.
• Develop and execute New Product Introduction (NPI) marketing plans and sustain programs to support sales and revenue goals.
• Manage communication, workflow and priorities with regional HQ marketing teams.
• Collaborate with regional/global teams to localize or develop product campaign assets.
• Manage regional marketing budget; drive execution within budget and maximize ROI.
• Demonstrate technical and creative marketing skills to build relationships with key retail partners.
• Coordinate with regional distributor and channel partners on co-marketing activities with agencies and partners.
• Plan and execute Razer participation in regional industry or store events.
• Research and analyze financial, technological, and demographic factors to capitalize on market opportunities.
• Lead efforts in market share growth in core categories.
• Provide regular weekly reporting of marketing calendar and outcomes against targets.

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games.

Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents.

Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities

• Objective based leadership role measured by key results : responsible for development and execution of regional marketing strategies as well as overseeing and managing daily activities.
• Develop and execute comprehensive New Product Introduction (NPI) marketing plans and sustain marketing programs, both short and long range, to support sales and revenue objectives of the organization
• Manage communication, workflow and priorities with regional HQ marketing teams
• Work closely with supporting teams regionally and globally to localize or develop product campaign assets
• Management and tracking of regional marketing budget, drive execution of marketing programs within budget and maximize ROI.
• Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment
• Communication with regional distributor and channel partners on various co-marketing activities including coordinating business and marketing development with external companies such as agencies, and partners
• Plan and execute Razer participation in regional industry or store events
• Researches, analyzes and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
• Lead effort in market share gain in core categories.
• Regular weekly reporting of marketing calendar and activities comparing target outcomes to actual achievements

Pre-Requisites

• Approximately 15 years or above marketing experience preferably in the gaming/ tech or retail industry
• Extensive experience in all aspects of developing and maintaining marketing strategies to meet company objectives
• Strong understanding of gamer mindset and the gaming and consumer electronics industry and requirements
• Well versed in marketing trends, terminology and best practices
• Willing to travel and work in a multi-national team of professionals
• Excellent verbal and written communication skills
• Good to have: Understanding of esports
• Good to have: Essential AI tools for work such as MS Co-pilot

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game? At Razer, you’ll be at the forefront of the most exciting industry in the world: gaming. As gaming evolves, so does the ecosystem that powers it: hardware, software and services. Guided by our mission “For Gamers. By Gamers.”, we create cutting-edge products and experiences that define the ultimate gameplay. Staying true to our mission, we’re relentlessly pushing boundaries and leading the charge in AI for gaming, shaping the future of the industry. At Razer, you won’t just witness this evolution; you’ll help drive it. Joining Razer means being part of a global mission to bring gamers closer to the games they love. Whether you’re crafting the next generation of gaming gear or powering our global operations behind the scenes, you’ll take on meaningful work in a truly international, cross-cultural environment. The journey toward Being Phenomenal isn’t always easy, but gamers excel through teamwork, grit, and problem-solving. Our people are what make Razer exceptional. Together, we’ll take Razer to even greater heights.

Razer is proud to be certified a Great Place to Work® in both the United States and Singapore, and recognized as a Singapore Top Employer by the Top Employer Institute, reflecting our commitment to making your journey here a rewarding one.

Equal Opportunity Employer

At Razer, we believe diverse teams build better ideas and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected by the laws of the countries we operate in. We also provide reasonable accommodations where needed including for disability or religious practices so every team member can perform and contribute at their best.