Senior Marketing Specialist

Razer Inc.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Razer Game Services in Singapore seeks a Senior Marketing Specialist to lead the development and execution of global campaigns across digital, social, and community channels, strengthening brand visibility and driving player engagement across its game portfolio.

You will coordinate initiatives across regions, guide creative teams, monitor performance, and collaborate with agencies and partners to deliver assets and campaigns that resonate with gamers worldwide.

Responsibilities

• Lead the planning and execution of global marketing campaigns across digital, social, and community channels.
• Coordinate marketing initiatives across regions and cross-functional teams, ensuring alignment with global publishing strategies.
• Manage multiple projects simultaneously, ensuring campaign timelines, deliverables, and assets are executed on schedule.
• Collaborate closely with Creative teams to develop high-quality marketing assets, including key visuals, trailers, and promotional materials.
• Provide creative direction and campaign guidance to ensure marketing materials align with brand positioning and resonate with target audiences.
• Monitor campaign performance, market trends, and competitor activities to identify opportunities and refine marketing strategies.
• Track and evaluate campaign outcomes using brand awareness, engagement, and community growth metrics to inform future marketing strategies.
• Collaborate with external partners, including agencies, creators, and community partners, to support marketing campaigns and brand initiatives.
• Drive initiatives that strengthen player engagement and brand visibility across social platforms and gaming communities.

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Razer Game Services is seeking a passionate and collaborative Senior Marketing Specialist to join its growing marketing team. This role will lead the development and execution of global marketing campaigns to strengthen brand visibility and drive player engagement across its game portfolio.

• Lead the planning and execution of global marketing campaigns across digital, social, and community channels.
• Coordinate marketing initiatives across multiple regions and cross-functional teams, ensuring alignment with global publishing strategies.
• Manage multiple projects simultaneously, ensuring campaign timelines, deliverables, and assets are executed on schedule.
• Collaborate closely with Creative teams to develop high-quality marketing assets, including key visuals, trailers, and promotional materials.
• Provide creative direction and campaign guidance to ensure marketing materials align with brand positioning and resonate with target audiences.
• Monitor campaign performance, market trends, and competitor activities to identify opportunities and refine marketing strategies.
• Track and evaluate campaign outcomes using brand awareness, engagement, and community growth metrics to inform future marketing strategies.
• Collaborate with external partners, including agencies, creators, and community partners, to support marketing campaigns and brand initiatives.
• Drive initiatives that strengthen player engagement and brand visibility across social platforms and gaming communities.

Pre-Requisites :

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?