Senior Marketing Planner, APAC

ISC2; Singapore; Remote; SGD 70,000 - 90,000; Full time

Job summary

A leading nonprofit organization in Singapore is seeking a Senior Marketing Planner, APAC. The role involves developing and executing marketing strategies for various audiences to achieve strategic goals in the region. Candidates should have a Bachelor's Degree in Marketing and over 5 years of experience in campaign management. Exceptional communication skills and social media expertise are essential. The position offers a dynamic work environment with opportunities for growth and development.

Qualifications

• 5+ years experience managing and executing marketing campaigns.
• Marketing experience in IT, cybersecurity, or association membership preferred.
• Strong written and verbal communication skills in English.

Responsibilities

• Develop and implement marketing strategy for APAC region.
• Lead execution of marketing campaigns for certification and training products.
• Track effectiveness of marketing programs and recommend improvements.

Skills

Social media expertise

Excellent PC skills including MS Office

Salesforce CRM and Marketing Cloud knowledge

Education

Bachelor's Degree in Marketing or related field

Tools

Lucidchart

Job description

Your Future. Secured. ISC2 is a force for good. As the world’s leading nonprofit member organization for cybersecurity professionals, our core values — Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence — drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award-winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills and experience for all career levels. Our charitable arm, the Center for Cyber Safety and Education, enables ISC2 and our members to serve the public by educating the most vulnerable about cyber risks and empowering access to enter and thrive in the cyber profession.

Position Summary

The Senior Marketing Planner, APAC will be responsible for developing and implementing a marketing strategy for all ISC2 audiences, to align with the overall GTM plan to achieve our strategic goals and targets in the Asia-Pacific Region.

Responsibilities

• Leads the development and execution of APAC marketing strategy and plan for all ISC2’s certification, training and professional development products
• Partner with the APAC sales team, to both create a marketing strategy for driving awareness and leads per sub-region in the APAC region. Serves as the marketing Subject Matter Expert in APAC to stakeholders outside the team
• Proactively executes multiple, often concurrent, integrated strategic marketing campaigns and projects in support of business goals in the region, reprioritising where needed. These will include, but are not limited to, lead generation, lead nurturing/scoring, engagement, progression, membership growth, training revenue, product promotion and member retention
• Collaborate with the wider marketing team on acquisition, progression and member engagement and retention strategies which will impact the APAC region, localising and enhancing where needed
• Tracks overall effectiveness of marketing programs, demonstrating ROI and recommending tweaks or adjustments to improve results based on intuition, experience and data. Owns and is responsible for the implementation of assigned projects, including but not limited to, media strategy and planning, budgetary recommendations, creative requests, email automation strategies, execution, performance benchmarks and overall project deadlines
• Develops and manages stakeholder relationships and expectations, including sales team and channel partners, to ensure timely completion of projects
• Miscellaneous duties as assigned, including attending trade shows

Behavioral Competencies

• Must exhibit strong interpersonal skills and professional demeanor to maintain business relationships with internal and external staff, members, partners, clients, and teams.
• Exceptional communication (verbal and written) and presentation skills in English; confidently articulate information in a professional manner to individuals at all levels, and with both internal and external partners
• Effective organization, time and project management; ability to multi-task, work under pressure and meet multiple deadlines; all with limited supervision as position is remote
• Highly motivated individual with a can-do experience; resourceful and proactive

Qualifications

• Social media expertise using various platforms to include creating, influencing and increasing followings (LinkedIn, X, Facebook, etc.)
• Excellent PC skills including MS Office products (Word, Excel, Power Point), internet and web applications (basic understanding of HTML), workflow diagram software (Lucidchart), etc.
• Salesforce CRM and Marketing Cloud knowledge a plus
• Marketing experience in IT, cybersecurity, or association membership preferred

Physical and Mental Demands

• Travel up to 10%
• Work normal business hours and extended hours for collaboration with teams in US and UK timezones when necessary
• Remain in a stationary position, often standing or sitting, for prolonged periods
• Regular use of office equipment such as a computer/laptop and monitor computer screens

Education and Work Experience

• Bachelors Degree in Marketing, Digital Marketing, Communications or related field preferred
• 5+ years’ experience managing and executing marketing campaigns for products & services, preferably professional development products