Internship - Consumer Marketing (2027)

Mediacorp Pte Ltd; Singapore; Presencial; SGD 52.000 - 78.000; Jornada completa

Descripción de la vacante

Mediacorp Pte Ltd in Singapore is seeking a Marketing Specialist to drive targeted campaigns for our digital entertainment apps mewatch and melisten. You will leverage CLM data, brainstorm ideas, and collaborate with internal and external partners.

You will be independent, meticulous with strong written communication and analytical thinking. The role emphasizes hands-on campaign design, A/B testing, and cross-functional teamwork.

Formación

• Clear written and verbal communication skills.
• Self-motivated, meticulous and independent.
• Creative, outspoken and analytical thinker.

Responsabilidades

• Targeted marketing: Promote Mediacorp content to the right audiences based on users’ lifecycle and CLM campaigns for mewatch and melisten.
• Brainstorm, research and support marketing campaigns to raise awareness for features or content and grow segments.
• SSO Marketing: Brainstorm with the team to improve SSO through CLM activities.
• Collaborate with internal and external stakeholders, craft marketing copy using ChatGPT and run A/B tests for campaigns.
• Campaign tracking: Support in tracking campaign performance.

Conocimientos

Written communication

Independent

Creative

Descripción del empleo

About Us

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

Job Description

Responsibilities

1. Targeted marketing - Promote our content to the right target audiences based on users' lifecycle or usage behaviour and put on an analytical lens through our Customer Lifecycle Management (CLM) campaigns for Mediacorp's digital entertainment apps, mewatch & melisten.

2. Brainstorm, research and support the marketing campaigns in driving awareness for product features or content and increase engagement and and grow segments.

3. Single-Sign-On (SSO) Marketing - Brainstorm with the team to improve SSO through CLM activities

4. Work with internal and external stakeholders, copywrite marketing copy with the use of chatGPT and run A/B testing for campaigns

5. Campaign tracking - Support in the tracking of campaigns performances.

Qualifications

Requirements

1. Good written and communication skills

2. Independent, self-motivated and meticulous

3. Creative, outspoken and analytical