Senior Marketing Executive, Malay & Indian Content Marketing

Mediacorp Pte Ltd; Singapore; On-site; SGD 50,000 - 72,000; Full time

Job summary

Mediacorp Pte Ltd is seeking a dynamic Marketing professional to plan and execute integrated consumer marketing and social media initiatives for Mediacorp Consumer Brands. You will drive audience growth, brand engagement, and content consumption through campaigns, compelling content, and data-driven digital strategies.

Responsibilities include managing end-to-end campaigns, content calendars, paid social, creator collaborations, and performance analytics to optimise reach and impact.

Qualifications

• Diploma or Degree in Marketing, Communications, Digital Marketing, or related discipline.
• Minimum 2–3 years of relevant experience in marketing communications, consumer marketing, or digital marketing.
• Strong communication and interpersonal skills.
• Good planning, coordination, and project management capabilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Self-driven and able to work independently while collaborating across teams.
• Adaptable and embraces new technologies, including AI-powered productivity tools.

Responsibilities

• Marketing Campaign Management: plan, execute, and optimise integrated campaigns and partnerships.
• Social Media Strategy & Management: develop strategies, manage content calendars, and optimise platforms.
• Content Development: create and publish engaging content across digital channels.
• Community & Audience Engagement: respond to audience inquiries and foster engagement.
• Influencer & Partnership Management: identify, engage, and coordinate with creators.
• Performance Analytics & Reporting: track performance and provide insights for optimisation.

Skills

Bilingual Malay/Tamil

English proficiency

Marketing communications

Campaign execution

Social media strategy

Content planning

Analytics

KOL/influencer management

Creativity

Education

Marketing degree or diploma

Tools

Adobe Premiere Pro

Photoshop

Canva

CapCut

GenAI tools

Job description

About Us

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Job Description

Purpose of the role

To plan and execute integrated consumer marketing and social media initiatives for Mediacorp Consumer Brands, driving audience growth, brand engagement, and content consumption through impactful campaigns, compelling content, and data-driven digital marketing strategies.

Scope of the role

Oversees the end-to-end marketing and social media ecosystem for Mediacorp Consumer Brands, from campaign planning and content strategy to platform management, digital marketing, creator collaborations, community engagement, and performance optimisation.

Responsibilities:

Marketing Campaign Management

• Support the planning, execution, and optimisation of integrated marketing campaigns, promotions, partnerships, and brand initiatives
• Develop marketing communications plans and produce campaign assets across digital and offline channels
• Coordinate campaign timelines, approvals, production schedules, and stakeholder deliverables to ensure timely execution
• Monitor campaign performance, prepare post-campaign reports, and recommend optimisation opportunities

Social Media Strategy & Management

• Support the development and execution of social media strategies aligned with campaign and business objectives
• Manage end-to-end social media operations, including content planning, publishing, community management, and platform optimisation
• Develop and maintain content calendars, ensuring a consistent pipeline of engaging content
• Plan, execute, and optimise paid social campaigns to maximise reach, engagement, and content consumption
• Monitor platform trends, audience insights, and emerging social media best practices to drive continuous improvement

Content Development

• Create, adapt, and publish engaging content across social media, direct marketing, microsites, and other digital platforms
• Produce short-form videos, reels, stories, photography, and other creative assets to support marketing campaigns
• Ensure all content meets Mediacorp's brand guidelines and quality expectations
• Maintain and update digital content across owned platforms to ensure relevance and accuracy

Community & Audience Engagement

• Manage social media communities by responding to audience enquiries and fostering meaningful engagement
• Develop engagement initiatives that strengthen audience relationships and increase brand affinity
• Ensure customer interactions reflect Mediacorp's brand values and service standards

Influencer & Partnership Management

• Identify, evaluate, and engage suitable KOLs, influencers, and content creators to support marketing objectives
• Assess influencer suitability based on audience relevance, engagement, content quality, and brand fit
• Coordinate collaborations, negotiate partnership deliverables, and monitor campaign performance to ensure successful execution

Performance Analytics & Reporting

• Track marketing and social media performance using relevant analytics tools
• Prepare regular campaign and performance reports with actionable insights and recommendations
• Use data to optimise content, campaigns, and audience engagement strategies

Functional Competencies

• Effectively bilingual in Malay/Tamil and English to be able to plan and execute campaigns related to Malay/Tamil language
• Marketing communications and integrated campaign execution
• Social media strategy, content planning, and community management
• Content creation for digital platforms, including short-form videos and visual storytelling
• Digital marketing, paid social media campaigns, and performance optimisation
• Campaign reporting, analytics, and data-driven marketing
• Influencer/KOL identification, engagement, and partnership management
• Proficiency in creative content production and editing tools (Adobe Premiere Pro, Photoshop, Canva, CapCut)
• Working knowledge of GenAI tools to support content creation, productivity, and campaign execution

Qualifications

• Diploma or Degree in Marketing, Communications, Digital Marketing, or a related discipline
• Minimum 2 to 3 years of relevant experience in marketing communications, consumer marketing, or digital marketing
• Strong communication and interpersonal skills
• Good planning, coordination, and project management capabilities
• Ability to manage multiple priorities and deliver results in a fast-paced environment
• Self-driven, resourceful, and able to work independently while collaborating effectively across teams
• Adaptable and embraces new technologies, including AI-powered productivity tools, to improve work efficiency
• Demonstrates commitment to Mediacorp's sustainability initiatives and inclusive workplace culture