Senior Marketing Executive

CAFE O SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

CAFE O SINGAPORE PTE. LTD. seeks a Senior Marketing Executive to own and execute the company’s online marketing strategy and optimize the e-commerce experience. You will drive social media growth and content that brings the brand to life across platforms.

You will manage proprietary e-commerce systems, collaborate with internal teams and external creative partners, and report on performance to inform ongoing improvements.

Qualifications

• Diploma or Degree in Marketing, Communications, E-commerce, or related field.
• 2–4 years hands‑on marketing experience, preferably in F&B or retail.
• Strong hands‑on experience managing e-commerce platforms (Shopify, WooCommerce, or similar).
• Proficient with AI tools and design software such as Canva and Adobe Creative Suite.
• Proven track record of growing social media channels and driving engagement.
• Detail‑oriented, adaptable, and able to own projects end‑to‑end.

Responsibilities

• E-commerce Leadership: maintain, update, and manage the company’s e‑commerce platform to optimize the user journey and online sales.
• Social Media Engagement: grow online presence across Facebook, Instagram, TikTok, and XiaoHongShu; engage with community.
• Campaign Execution: plan and rollout digital and offline campaigns with Marketing Manager across outlets and digital channels.
• Content Creation: collaborate with external agencies or designers to produce marketing collateral and videos.
• Performance Tracking: monitor and report on social media and e‑commerce performance; provide actionable insights.
• Mentorship: guide the Marketing Executive in daily tasks and admin duties.

Skills

Social media management

E-commerce platforms

Content creation

Analytics & reporting

Education

Marketing/Communications/E-commerce degree

Tools

Shopify

WooCommerce

Canva

Adobe Creative Suite

Job description

Job Summary:

The Senior Marketing Executive plays a pivotal role in executing the company’s marketing strategy and ensuring a seamless online customer experience. You will take full ownership of maintaining and managing our e-commerce platform, while also taking the lead in growing our digital footprint through robust, proactive social media engagement. This role is ideal for a hands‑on, digital‑savvy marketer who loves bringing a brand’s story to life online.

Key Responsibilities:

• E-commerce Leadership:Take the lead in maintaining, updating, and managing the company’s proprietary e-commerce platform. Ensure product listings are accurate, monitor inventory levels, troubleshoot daily operational issues, and optimize the user journey to drive online sales.

• Social Media Engagement:Spearhead initiatives to grow our online presence. Manage content calendars across Facebook, Instagram, TikTok, and XiaoHongShu. Proactively engage with the community, respond to comments, and foster brand loyalty.

• Campaign Execution:Plan and execute digital and offline marketing campaigns in tandem with the Marketing Manager, ensuring timely rollout across all restaurant outlets and digital platforms.

• Content Creation:Work closely with external agencies or in-house designers to produce compelling marketing collateral, videos, and copywriting tailored for digital growth.

• Performance Tracking:Monitor and report on the performance of social media campaigns and e-commerce initiatives, providing actionable insights for continuous improvement.

• Mentorship:Guide the Marketing Executive in day‑to‑day tasks and administrative duties.

Requirements:

• Diploma or Degree in Marketing, Communications, E-commerce, or a related field.

• 2–4 years of hands‑on marketing experience, preferably in the F&B or retail industry.

• Strong hands‑on experience managing e-commerce platforms (e.g., Shopify, WooCommerce, or similar backend systems).

• Tech & Design Proficiency: Comfortable working with AI tools (e.g., generative AI, marketing automation) and design software such as Canva and Adobe Creative Suite.

• Proven track record of growing social media channels and driving high community engagement.

• Detail‑oriented, highly adaptable, and capable of taking ownership of projects from start to finish.