Senior Marketing Executive

SOUP RESTAURANT SINGAPORE PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

SOUP RESTAURANT SINGAPORE PTE. LTD. seeks a Senior Marketing Executive to own the company’s online presence and drive e-commerce growth.

You will manage the proprietary platform, optimize product listings, and lead social media initiatives to amplify our brand story across major channels. The role demands hands-on digital marketing with proven experience in e-commerce systems, content creation, and campaign execution across multiple outlets.

Qualifications

• Diploma or degree in Marketing or related field.
• 2–4 years of hands-on marketing experience in F&B or retail.
• Hands-on experience managing e-commerce platforms.
• Proficiency with AI tools and design software.
• Proven track record growing social media channels.
• Detail-oriented with ability to lead projects.

Responsibilities

• E-commerce Leadership: maintain and optimize the company’s platform.
• Social Media Engagement: grow online presence and manage calendars.
• Campaign Execution: plan and roll out campaigns across channels.
• Content Creation: collaborate with designers to produce assets.
• Performance Tracking: monitor and report on campaigns.
• Mentorship: guide Marketing Executive in daily tasks.

Skills

E-commerce management

Social media marketing

Content creation

Campaign planning

Analytics & reporting

Team mentorship

Education

Diploma or Degree in Marketing/Communications/E-commerce

Tools

Shopify

WooCommerce

Canva

Adobe Creative Suite

Job description

Job Summary:

The Senior Marketing Executive plays a pivotal role in executing the company’s marketing strategy and ensuring a seamless online customer experience. You will take full ownership of maintaining and managing our e-commerce platform, while also taking the lead in growing our digital footprint through robust, proactive social media engagement. This role is ideal for a hands‑on, digital‑savvy marketer who loves bringing a brand’s story to life online.

Key Responsibilities:

• E-commerce Leadership:Take the lead in maintaining, updating, and managing the company’s proprietary e-commerce platform. Ensure product listings are accurate, monitor inventory levels, troubleshoot daily operational issues, and optimize the user journey to drive online sales.

• Social Media Engagement:Spearhead initiatives to grow our online presence. Manage content calendars across Facebook, Instagram, TikTok, and XiaoHongShu. Proactively engage with the community, respond to comments, and foster brand loyalty.

• Campaign Execution:Plan and execute digital and offline marketing campaigns in tandem with the Marketing Manager, ensuring timely rollout across all restaurant outlets and digital platforms.

• Content Creation:Work closely with external agencies or in-house designers to produce compelling marketing collateral, videos, and copywriting tailored for digital growth.

• Performance Tracking:Monitor and report on the performance of social media campaigns and e-commerce initiatives, providing actionable insights for continuous improvement.

• Mentorship:Guide the Marketing Executive in day‑to‑day tasks and administrative duties.

Requirements:

• Diploma or Degree in Marketing, Communications, E-commerce, or a related field.

• 2–4 years of hands‑on marketing experience, preferably in the F&B or retail industry.

• Strong hands‑on experience managing e-commerce platforms (e.g., Shopify, WooCommerce, or similar backend systems).

• Tech & Design Proficiency: Comfortable working with AI tools (e.g., generative AI, marketing automation) and design software such as Canva and Adobe Creative Suite.

• Proven track record of growing social media channels and driving high community engagement.

• Detail‑oriented, highly adaptable, and capable of taking ownership of projects from start to finish.