Marketing Executive

COLD WEAR PTE. LTD.; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

COLD WEAR PTE. LTD. is seeking a marketing and ecommerce coordinator to plan strategies for physical stores and online sales growth. You will manage social media content with agencies, oversee marketplace portfolios, and handle offline store campaigns.

The role involves coordinating orders, customer inquiries, and promotions across channels, with a focus on improving traffic and engagement for the brand.

Qualifications

• Minimum 1 year of experience in Retail and eCommerce is a plus.
• Experience with marketplaces management is a major plus, e.g. Lazada.
• Experience with Google SEM is a plus.
• Strong organizational skills and detail-oriented.
• Ability to multitask and work independently.

Responsibilities

• Work closely with agencies on content management across social media to increase brand awareness and engagement.
• Manage product portfolio on marketplaces including uploads, updates, delisting, returns and content updates.
• Process online orders from placement to delivery, including modifications, cancellations and refunds.
• Respond to customer inquiries about orders, shipping, and products.
• Send order confirmations and shipping notifications; follow up as needed.
• Handle delivery issues and customer complaints; upsell/cross-sell where appropriate.
• Coordinate communications across channels (email, chat, phone, marketplace messaging).
• Execute promotional activities and liaise with marketplace account managers.

Skills

Multitasking

Independent worker

Organizational skills

Retail experience

Education

Experience in Retail and eCommerce

Tools

Lazada

Google SEM

Job description

Role Description

Reporting to the General Manager, this person will be responsible for the planning of marketing strategies to boost the sales of physical stores as well as grow online sales, drive traffic and engage customers. Major responsibilities include the following.

Responsibilities

Social Media

• Work closely with agencies on content management across different social media platform to increase brand awareness and promotion, gain followers and engage customers.

Ecommerce/Marketplace Management

• Manage the company's product portfolio on marketplaces where applicable including product upload, product updates, delisting, returns, defects management, replenishments and content updates
• Monitor and process incoming online orders including verifying order accuracy, track order status from placement through delivery, Handling order modifications, cancellations, and returns/refunds as well as flag and resolve issues like payment failures, stock shortages, or duplicate orders
• Respond to customer inquiries about order status, shipping, and products
• Send order confirmations, shipping notifications, and follow-ups
• Handle complaints related to delayed, damaged, or incorrect deliveries
• Upsell or cross-sell relevant products when appropriate
• Manage communication across channels (email, chat, phone, marketplace messaging)
• Coordinate and execute promotional activities
• Responsible for resolving all escalated customer queries
• Liaise with e-marketplaces' Account Managers for maximizing exposure and support

Offline Store Operations

• Assist to execute marketing activities
• Assist to implement creative and effective tactical campaigns
• Assist to execute marketing and media plan
• Create and produce marketing collateral such as POS signage, poster, eDM banners and flyers
• Prepare sales reports of marketing campaign

Specifications/Requirements (Education, Experience, Skills)

• Minimum 1 year of Experience in Retail and eCommerce is a plus
• Experience with marketplaces management a major plus eg. Lazada
• Experience with Google SEM is a plus
• Strong organizational skills and detail-oriented
• Ability to multitask and able to work independently