Marketing Executive

KELLY ORIENTAL SKINCARE PTE. LTD.; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

KELLY ORIENTAL SKINCARE PTE. LTD. is seeking a marketing professional in Singapore to build and strengthen our brand presence through social media, content strategy, and campaigns.

You will manage platforms like Instagram, Facebook, and Xiaohongshu, create engaging visuals, and ensure consistent branding across channels. You will develop campaigns to boost awareness, engagement, and customer acquisition, contribute to brand IP, and analyse performance to optimise outcomes.

Qualifications

• Diploma or Degree in Marketing, Communications, or related field.
• Proven ability to develop and execute social media content strategies.
• Strong understanding of social media platforms and trends.
• Experience with content creation tools such as Canva or CapCut.

Responsibilities

• Build and strengthen brand presence through social media, content strategy, and marketing campaigns.
• Manage and grow social media platforms (Instagram, Facebook, Xiaohongshu) with consistent branding.
• Plan and create engaging content (posts, videos, visuals) aligned with brand positioning.
• Develop and execute marketing campaigns to drive awareness, engagement and customer acquisition.
• Contribute to brand strategy and IP development, including storytelling and positioning.
• Analyse performance and optimise content and campaigns based on insights.
• Stay updated on trends and competitors to keep marketing relevant and effective.
• Coordinate with internal teams to align marketing with business goals.

Skills

Creative

Proactive

Detail-oriented

Social media knowledge

Education

Marketing/Communications degree or diploma

Tools

Canva

CapCut

Job description

Build and strengthen brand presence through social media, content strategy, and marketing campaigns that drive engagement and growth.

Responsibilities

• Manage and grow social media platforms (Instagram, Facebook, Xiaohongshu), ensuring consistent branding and content direction
• Plan and create engaging content (posts, videos, visuals) aligned with brand positioning
• Develop and execute marketing campaigns to drive awareness, engagement, and customer acquisition
• Contribute to brand strategy and IP development, including content storytelling and positioning
• Analyse performance and optimise content and campaigns based on insights
• Stay updated on trends and competitors to keep marketing relevant and effective
• Coordinate with internal teams to align marketing efforts with business goals

Requirements

• Diploma or Degree in Marketing, Communications, or related field
• Minimum 3 years of experience in social media or digital marketing
• Strong understanding of social media platforms and trends
• Skilled in content creation tools (e.g. Canva, CapCut, etc.)
• Creative, proactive, and detail-oriented