Social Media Marketing Executive

DAISO SINGAPORE PTE. LTD.; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

DAISO SINGAPORE PTE. LTD. seeks a proactive Social Media Marketing Executive to drive digital presence and elevate engagement in Singapore.

You will lead social media strategies, create compelling content, and manage marketing projects end-to-end from ideation to execution. Responsibilities include managing Meta Business Suite, coordinating with stores and vendors, conducting market research, and overseeing influencer campaigns with performance reporting.

Qualifications

• Minimum Diploma in Marketing, Digital Marketing, Business, Communications, Public Relations or related field
• At least 5 years of hands-on experience in social media marketing or digital content creation
• Proven expertise in managing Meta Business Suite and social media platforms
• Strong creative mindset with proficiency in Canva CapCut Adobe Photoshop/Premiere for high-engagement graphics and short-form videos
• Analytical skills to track campaign metrics and translate data into growth plans
• Ability to conduct market research to identify consumer trends and competitor activity
• Strong interpersonal skills to collaborate with teams and stakeholders
• Proactive, creative thinker with passion for marketing and communications
• Highly organized with excellent project management to drive multiple timelines
• Team player who supports hands-on ground activities including store openings and events

Responsibilities

• Manage social media plans & Meta Business Suites
• Oversee marketing projects for timely execution
• Develop and execute high-engagement social media strategies and contents
• Assist in ideation and execution of marketing plans and activities
• Coordinate with mall management, stores and vendors for promotions
• Conduct market research on consumer trends and competitors
• Lead influencer campaigns and report analyses
• Track campaign performance and generate reports
• Support new store openings and promotional events

Skills

Social media marketing

Content creation

Analytical skills

Project management

Interpersonal skills

Proactive

Creative thinking

Education

Diploma in Marketing/Digital Marketing/Business/Communications/Public Relations or related field

Tools

Meta Business Suite

Canva

CapCut

Adobe Photoshop

Adobe Premiere

Job description

We are looking for a passionate and proactive Social Media Marketing Executive who will drive our digital market presence and elevate our social media engagement. In this role, you will take lead in developing and executing high-impact social media strategies, creating compelling content, and managing comprehensive marketing projects from idealization to timely execution.

Key Responsibilities

• Manage social media plans & Meta Business Suites.

• Manage and oversee marketing projects assigned to ensure successful task execution in a timely manner.

• Develop and execute high-engagement social media strategies & contents aligned with specific performance metrics and growth targets.

• Assist in idealization & execution of marketing plans and activities.

• Manage in liaison of mall managements, stores & vendor for promotional activities.

• Conduct market research and analysis on consumer trends, behavior patterns and competitor activities.

• Conduct & carry out influencer campaigns & report analysis.

• Track campaign performances, review metrics and generate reports.

• Support new store openings, promotional events, product showcases and other marketing related tasks.

Key Requirements

• Min. Diploma in Marketing, Digital Marketing, Business, Communications, Public Relations or related field

• At least5 years of hands-on experience in social media marketing or digital content creation, preferably within the retail, FMCG, or fast-paced consumer industries.

• Proven expertise in managing Meta Business Suite and social media platforms.

• Strong creative mindset with proficiency in basic content creation tools (e.g., Canva, CapCut, Adobe Photoshop/Premiere) to produce high-engagement graphics and short-form videos.

• Analytical skills with the ability to track campaign metrics, interpret social media insights, and translate data into actionable marketing growth plans.

• Ability to conduct thorough market research, identifying consumer behavior patterns and competitor trends to optimize marketing activities.

• Stronginterpersonalskills and the ability to collaborate effectively with different teams and external stakeholders

• Proactive,creativethinker with a passion for marketing and communications

• Highly organized and proactive with excellent project management skills to drive multiple marketing timelines from idealization to successful execution.

• A passionate team player who thrives in a dynamic environment and is eager to support hands‑on ground activities, including new store openings and promotional events.