Senior Marketing Executive

KELLY ORIENTAL SKINCARE PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A skincare company in Singapore is seeking a Digital Marketing Specialist to oversee social media platforms and e-commerce. The role involves managing content creation for platforms like Instagram and Facebook, executing marketing campaigns, and engaging with customers. Candidates need at least 3 years of experience in digital marketing and effective communication skills in Mandarin would be a plus. Creative mindset and familiarity with content tools like Canva are essential.

Qualifications

• At least 3 years of experience in social media or digital marketing.
• Familiar with major social media platforms and trends.
• Ability to communicate effectively with Mandarin-speaking audiences.

Responsibilities

• Manage social media platforms and create engaging content.
• Oversee e-commerce platforms and monitor sales performance.
• Plan digital campaigns to boost brand awareness.

Skills

Content creation

Social media management

Digital marketing

Customer engagement

Creative thinking

Education

Diploma or Degree in Marketing, Communications, Business

Tools

Canva

InShot

Job description

Responsibilities

• Manage social media platforms and create engaging content (posts, videos, graphics), including platforms such as Instagram, Facebook, Xiaohongshu (XHS), etc.

• Oversee e-commerce platforms, including product listings, promotions, and monitoring sales performance.

• Plan and execute digital campaigns to boost brand awareness, engagement, and conversion.

• Analyse performance metrics and insights to continuously improve marketing effectiveness.

• Handle and respond to customer enquiries from social media and e-commerce channels in a timely and professional manner.

• Participate in brand IP creation and content positioning to strengthen brand identity and consistency across platforms.

Requirements

• Diploma or Degree in Marketing, Communications, Business, or a related field.

• At least 3 years of relevant experience in social media or digital marketing is required.

• Familiar with major social media platforms and trends, including Instagram, Facebook, Xiaohongshu (XHS), and similar channels.

• Skilled in Canva, InShot, or other content creation / editing tools; knowledge of e-commerce platforms is an advantage.

• Creative, proactive, detail-oriented, and a good team player with a positive learning attitude.

• Able to communicate effectively with Mandarin‑speaking audiences/overseas colleagues and suppliers will be an advantage