Senior Manager, Marketing Communications - Chinatown Point

Perennial Holdings Private Limited; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

Perennial Holdings Private Limited seeks a Strategic Marketing & Event Operations leader to oversee the annual marketing calendar, mall-wide promotions, and experiential campaigns across digital and traditional channels.

You will drive shopper traffic, optimize tenant sales, and manage multiple marketing initiatives from strategy to execution, while partnering with agencies and tenants to deliver high-impact events and campaigns.

Qualifications

• Bachelor’s Degree in Marketing, Mass Communications, Business Administration, or a relevant discipline.
• Minimum 6 years of experience in a similar role with proven track record in various marketing platforms and programs.
• Demonstrated expertise in running digital marketing ecosystems, content strategy, and data analytics.

Responsibilities

• Lead the conceptualization, development, and execution of the annual marketing calendar and mall-wide promotions.
• Drive shopper traffic and tenant sales with innovative, experiential campaigns.
• Oversee multiple marketing projects from strategy development through on-the-ground execution.
• Liaise with advertising agencies, event companies, contractors, and vendors to ensure seamless delivery and optimal cost efficiency.
• Own, track, and optimize the annual marketing budget and build strong partnerships with tenants.

Skills

Analytical thinking

Problem solving

Interpersonal communication

Adaptability

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Digital marketing platforms

Content strategy

Data analytics

Job description

Strategic Marketing & Event Operations

• Lead the conceptualization, development, and execution of the annual marketing calendar, ensuring all mall-wide promotions and high-impact events are launched effectively and on time

• Drive physical shopper traffic and boost tenant sales by creating innovative, experiential, and digitally integrated marketing campaigns

• Direct and oversee multiple complex marketing projects simultaneously, managing them from strategy development through to on-the-ground execution

• Liaise and negotiate with advertising agencies, event companies, contractors, and vendors to ensure seamless project delivery, high-quality production, and optimal cost efficiencies

Commercial & Casual Leasing Revenue

• Maximize the mall’s casual leasing revenue by driving strategic monetization of atrium spaces, roadshow locations, media assets, and push-cart placements

• Identify market opportunities and conduct consumer research to align casual leasing setups with target demographics and the mall's positioning

Digital Transformation & Analytics

• Formulate and champion robust digital marketing strategies across all digital platforms (including social media, loyalty apps, and website) to enhance the mall’s omnichannel footprint

• Establish key performance indicators (KPIs) to rigorously analyze and evaluate the ROI and effectiveness of all marcom activities

• Translate data insights into actionable recommendations to dynamically adjust and optimize marketing strategies

Financial & Stakeholder Management

• Own, track, and optimize the annual marketing budget, ensuring strict financial governance and strategic allocation of capital

• Build and maintain strong strategic partnerships with tenants, actively driving collaboration and securing high participation in mall-wide marketing activities

Job Requirements

• Education: Bachelor’s Degree in Marketing, Mass Communications, Business Administration, or a relevant discipline

• Experience: Minimum 6 years of experience in a similar role with proven track record in various marketing platforms and programs

• Digital Proficiency: Demonstrated expertise in running digital marketing ecosystems, content strategy, and data analytics

• Mindset: Possess an entrepreneurial and innovative mindset, with a proven willingness to challenge the status quo to drive tangible business growth

• Soft Skills: Strong analytical capabilities, exceptional problem-solving skills, and outstanding interpersonal communication to manage complex stakeholder matrixes

• Adaptability: Highly resourceful, resilient under time pressure, and comfortable leading initiatives independently or collaboratively in a fast-paced retail landscape