Executive, Marketing (Singapore)

Link; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Link in Singapore is seeking a results-driven marketing professional to plan and execute integrated campaigns for the mall. You will drive shopper footfall, increase tenant sales and strengthen the mall’s brand presence.

You will liaise with tenants, agencies, contractors and event companies, and oversee casual leasing operations for advertising spaces to maximize occupancy and revenue. The role includes digital marketing, vendor coordination, and KPI analysis.

Qualifications

• Diploma or degree in Marketing, Communications, Business or related discipline.
• 1–3 years of marketing experience, preferably in mall/retail or ad agency.
• Casual leasing experience is desirable.

Responsibilities

• Plan and execute integrated marketing and promotional campaigns to drive shopper footfall, tenant sales and brand presence.
• Engage with tenants, agencies, contractors and event companies for successful launches.
• Oversee casual leasing operations for advertising spaces, pushcarts and common areas to maximize occupancy and revenue.
• Manage digital marketing: social media, content creation and website updates.
• Coordinate with external vendors to ensure timely and quality campaigns.
• Support marketing communications and public relations efforts across social media and community engagement.
• Monitor campaign performance, track KPIs, ROI, footfall and sales data for future optimization.
• Track expenses and vendor/agency agreements, including PO and payments.
• Ensure compliance with mall policies, procedures and safety guidelines.

Skills

Marketing & events

Social media marketing

MS Office

Negotiation

Communication skills

Interpersonal skills

Education

Marketing degree

Job description

• Plan and execute integrated marketing and promotional campaigns for the mall.
• Manage casual leasing operations to maximize occupancy and revenue.

Objectives

• Plan and execute integrated marketing and promotional campaigns for the mall.
• Manage casual leasing operations to maximize occupancy and revenue.

Job Duties

• Plan and execute integrated marketing and promotional campaigns to drive shopper footfall, increase tenant sales and strengthen the mall's brand presence.
• Engage and liaise with tenants, advertising agencies, contractors and event companies to ensure successful launches of all campaigns and events.
• Ensure the smooth operation of casual leasing operations for advertising spaces, pushcarts and common areas, including handling enquiries, negotiating terms and coordinating execution to maximize occupancy and revenue.
• Manage digital marketing efforts including social media, content creation and website updates.
• Coordinate with external vendors and agencies to ensure timely and quality execution of advertising and promotional initiatives.
• Support marketing communications and public relations efforts, including social media and community engagement.
• Monitor and analyze campaign performance, tracking KPIs, ROI, footfall and sales data to improve future initiatives.
• Manage administrative processes and proper tracking of expenses related to vendor and agency management, including agreement, purchase orders and payment processing.
• Ensure compliance with mall policies, procedures, and safety guidelines.
• Perform related duties as assigned by your manager.

Requirements

Education

• Diploma or Degree in Marketing, Communications, Business or related discipline.

Experience

• Minimum 1 to 3 years of marketing experience, preferably in a shopping mall, retail or ad agency environment.
• Prior casual leasing experience highly desirable.

Skills

• Marketing and event management skills.
• Familiarity with social media platforms and digital marketing.
• Good working knowledge of MS Office applications.
• Strong negotiation skills.
• Excellent communication skills for interaction with vendors, and internal teams.
• Excellent interpersonal skills and ability to interact with stakeholders at all levels.

Attributes

• Energetic and positive - brings enthusiasm and creativity to campaigns.
• Results-driven - follow through on tasks and timelines to achieve set objectives.
• Meticulous - manage administrative work with accuracy and efficiency.
• Able to work well independently and as part of a team.
• Able to manage multiple projects in a fast-paced environment
• Proactive learner - willing to pick up new skills and adapt in a dynamic retail environment.
• Willing to work on weekends to execute events when required.

We regret that only shortlisted candidates will be contacted.

We are an equal opportunity employer. Personal data provided by job applicants will be treated in strict confidence and used strictly in accordance with our Privacy Policy Statement for recruitment purpose only. A copy of the Statement is available on our website (LAML.com). Applicants not invited for interview within 6 months after the closing date of the advertisement may consider their applications unsuccessful.