Assistant Manager / Executive, Marketing, Singapore (2-Year Contract) - Retail Malls

capitaland retail management pte ltd; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

CapitaLand Malls is seeking a Marketing professional to plan and execute campaigns, monitor budgets, and analyze ROI. You will collaborate with internal teams and external agencies to raise awareness of mall activities and drive participation in CapitaLand initiatives.

The role requires creativity, strong communication skills, and the ability to work under pressure in a fast-paced retail environment. Prior experience with AEM/SAP is a plus.

Qualifications

• Degree in Mass Communications, Marketing, or a related field.
• 2–3 years of experience in a similar marketing capacity.
• Creative, resourceful, and good interpersonal skills.
• Excellent written and verbal communications skills.
• Computer literate with Microsoft Office, social media, and digital tools.
• Fast and independent with strong organizational skills.
• Self-motivated and able to work under pressure.
• Data-driven, results-oriented and able to meet tight deadlines.
• Prior knowledge in AEM and SAP will be a plus.

Responsibilities

• Plan, execute and manage marketing campaigns and access against goals (ROI and KPIs).
• Conduct post campaign analysis, track budgets, and prepare monthly internal reports.
• Liaise with internal stakeholders and external agencies to run projects and promote mall activities.
• Initiate collaborations with tenants to drive sales for CapitaLand initiatives.
• Manage social media platforms and align online and offline promotions.
• Monitor social channels and act on insights to improve customer experience and branding.
• Housekeep and update content across digital and social platforms.
• Market in-mall advertising spaces to generate additional revenue for the mall.
• Supervise Digital Services Advocates.

Skills

Creative

Interpersonal skills

Written and verbal communications

Self-motivated

Data-driven

Organizational skills

Education

Degree in Mass Communications or Marketing or related field

Tools

Microsoft Office

Social media tools

AEM

SAP

Job description

Responsibilities:

• Plan, execute and manage marketing campaigns and access against goals (ROI and KPIs)
• Conduct post campaign analysis, keep track of budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring
• Liaise with internal stakeholders and external agencies to ensure successful running of projects and create awareness for the mall's activities
• Proactively plan and initiate joint collaborations with tenants and garner participation for mall's programs and CapitaLand various initiatives to drive sales
• Manage social media platforms and integrate online activities with offline marketing promotions
• Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of CapitaLand Malls
• Housekeep and update content of various digital and social media platforms
• Proactively market in-mall advertising spaces to generate additional revenue for the mall
• Manage and supervise Digital Services Advocates

Requirements:

• Degree in Mass Communications, Marketing, or a related field
• Preferably with 2-3 years working experience in a similar capacity
• Creative, resourceful, and good interpersonal skills
• Excellent written and verbal communications skills
• Computer literate with strong proficiency in Microsoft Office applications, social media, and other relevant digital tools
• Fast and independent with strong organizational skills
• Self-motivated and able to work under pressure
• Data-driven, results-oriented and able to meet tight deadlines
• Prior knowledge in AEM and SAP will be a plus
• Prepared to work in a fast pace and dynamic retail environment